Snapp! (Persian: اسنپ!) is an Iranian vehicle for hire company, headquartered in Tehran that launched in February 2014. Users can request a ride via the iOS, Android, or web application, by indicating their location and destination.^[1] The price of the trip is set beforehand, to eliminate bargaining. Snapp! commissions drivers upon completing a background check, and showing a valid driver's license and insurance before hiring them.

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Snapp!

Company type	Private company
Industry	Technology, Transportation
Founded	February 28, 2014; 10 years ago (2014-02-28)
Founder	Iyad Elkaser Mahmud Fauz
Headquarters	Tehran , Iran
Services	SnappEco SnappBike SnappBox SnappFood SnappRoom SnappTrip SnappMarket
Number of employees	3,500
Parent	Snapp Group

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The company launched in 2014 as Taxi Yaab and experienced rapid growth in the first three years.^[2]

In October 2016, the company received a $20 million investment in a Series A round led by MTN Group, a South African multinational corporation.^[3] According to a 2017 interview with Shahram Shahkar, the former CEO of the company, Snapp! employs more than 300,000 active drivers and more than 500 other personnel at that time.^[4] Snapp rebranded itself and changed its logo in 2019.^[5]

As of 2019, Snapp! in Tehran was larger than Uber in any city.^[6] As of December 2020, Snapp! had 85% of Iran's market share with operations in 34 cities. Via its 3 million drivers, it provided 2.5 million rides per day and is credited with a major shift in how Iranians use taxis.^[2][7]

Initially, Iran Internet Group was supposedly the holding company behind Snapp!.^[10] IIG also held other companies such as Bamilo and ZoodFood. Later on, it renamed or shut down some of these services in favor of expanding Snapp! from a transportation-focused company to a more general tech company. Because of this, the ZoodFood service was renamed to Snapp! Food^[11] and the online retail store known as Bamilo was shut down and redirected to the Snapp! Market website.

Snapp! was sued by TAPSI in an anti trust lawsuit which was dismissed by council of competition.^[12]

Reports emerged in 2022 that locally operated platforms such as Snapp! were used to collect and share user data with authorities, who then used geolocation data to identify and, in some cases, arrest protesters and activists. ^[13] For example, geolocation data from Snapfood, a food-delivery application, was used by security agencies to arrest a photographer in October 2022.^[14]

On December 31, 2023, the database of Snap Food, the largest online food delivery platform in Iran, which is a subsidiary of Snapp, was hacked by the IR Leaks hacker group, and the information of 20 million users was stolen.^[15][16][17]

• Technology start-ups in Iran
• Transport in Iran
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