Softex S.A. is a Greek paper towel company, headquartered in Athens, west of downtown. The company is located at the Acteon Building in Irinis Street, Neo Faliro, Athens. The first owner of the company was Apostolos Nikolaidis.

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Softex-Athenian paper mills S.A.

Company type	Private
Founded	1936
Headquarters	Athens, Greece
Key people	Konstantinos Kefalas
Products	Paper towels
Revenue	49.290.000 euros (2013)
Owner	Intertrade Hellas
Number of employees	1.275 (2013)

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It manufactures paper towels and napkins and had two factories, in Athens and Drama. Softex suffered a fire in August 1994 that destroyed its machines, building and shipping centre. The company operated from other premises until the factory was rebuilt with fireproof technology.

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