Softsel_Hot_List

Robert Leff

Robert Leff

Computer company co-founder and financial consultant

Robert Leff co-founded the computer software distribution company Softsel in 1980, and developed the venture into a $5 billion, multi-national computer products distributor now named Merisel.[1] Softsel (originally called Robwin Computing) initially grew out of a distribution company Leff bought from Sierra On-Line co-founder Ken Williams.[2][3]

References

  1. [1]
    White, Todd (August 27, 1990). "Softsel shareholders approve anti-takeover measures and name change to Merisel Inc". Los Angeles Business Journal. Retrieved 29 April 2010.
  2. [2]
    Maher, Jimmy (October 17, 2011). "On-Line Systems is Born". The Digital Antiquarian. Retrieved 2016-05-05.
  3. [3]
    "Tradetalk". Softalk. March 1981.


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