Stan (stylized as Stan.) is an Australian over-the-top streaming service. It was launched on 26 January 2015.^[3] Stan originally was founded as StreamCo Media, a 50/50 joint venture between Nine Entertainment Co. and Fairfax Media. In August 2014, each company invested A$50 million in StreamCo.^[4] StreamCo was renamed Stan Entertainment in December 2014, prior to the January 2015 launch of the streaming service. Nine Entertainment would ultimately acquire Fairfax Media in 2018, making Stan a wholly owned subsidiary of Nine Digital.

Quick Facts Type of site, Available in ...

Stan Entertainment Pty Ltd

Type of site	OTT video streaming
Available in	English
Founded	1 April 2014; 10 years ago (2014-04-01)
Predecessor(s)	StreamCo Media (2014)
Headquarters	Sydney, New South Wales, Australia
Area served	Australia
Owner	Nine Digital
Services	Streaming service
Revenue	A$149.1 million (H1 FY2021)[1]
Parent	Nine Entertainment
URL	www.stan.com.au
Registration	Monthly subscription required to access content
Users	2.6 million (as of 22 February 2023)[2]
Launched	26 January 2015; 9 years ago (2015-01-26)
Current status	Active

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The service offers a broad range of film and television content from both local and foreign productions, particularly from the United States and United Kingdom. Stan also includes a growing library of their own original film and television content. With over 2.6 million subscribers, as of June 2023 Stan is the fourth largest streaming service in Australia, behind Disney+, Amazon Prime Video and Netflix.^[5]

Stan's original comedy No Activity became the first SVOD program ever nominated for a Logie Award at the 2016 ceremony.^[6]

At launch, the first major programming announcement was the exclusive rights to the premiere season of Better Call Saul as well as the rights to Breaking Bad, which previously aired on Foxtel.^[7] It also held the rights to Transparent and Mozart in the Jungle.^[8]

The company has a content partnership deal with Sony Pictures,^[7] ABC,^[9] SBS and its World Movies subsidiary,^[10] Paramount Global,^[11] Amazon MGM Studios,^[12] BBC Worldwide,^[13] Showtime,^[14] CBS,^[14] Village Roadshow,^[15] and Warner Bros. International Television Distribution.^[16] In December 2014, Stan signed non-exclusive agreements with ABC Commercial and Viacom, with the latter covering Comedy Central, MTV, and Nickelodeon programming.^[9][11]

In August 2015, Stan signed a multi-year deal with Warner Bros. International Television Distribution, bringing several new U.S. series to the platform, including Australian premiere series A to Z and Selfie, as well as the third season of The Following (the first two seasons aired on the Nine Network).^[16] In 2016, Stan reached an exclusive multi-year deal with CBS Corporation, which included exclusive rights to Showtime original programs (before the launch of Paramount+ in August 2021).^[17]

On 13 December 2018, Stan reached a content agreement with Disney to carry films and television series.^[18] The agreement ended in late-2019 due to the launch of Disney+.^[19][20] On 20 August 2019, Stan reached an agreement with Paramount Pictures, carrying some of its films, and series such as The Great and Looking for Alaska.^[21] In August 2020, Stan reached a multi-year agreement with NBCUniversal for rights to content from Sky Studios and its U.S. streaming service Peacock.^[22] Eventually, the Foxtel Group made a deal with NBC Universal in 2022 to be the home of newer Peacock shows, following the expiration of NBC Universal's deal with Stan.^[23]

In November 2020, Stan began to acquire sports rights in association with Nine's Wide World of Sports. These events are carried in a new add-on subscription known as Stan Sport, while the Nine Network holds free-to-air rights to portions of these packages.^[66][67]

In 2021, Stan and Nine began a three-year contract with Rugby Australia to air rugby union on the Nine Network and Stan. Ending a long-standing agreement with Fox Sports and Network 10, Stan holds the pay television rights, streaming all Super Rugby and Super W matches live and ad-free, as well as coverage of inbound tests involving Australia, Argentina, New Zealand, and South Africa, club matches, The Rugby Championship, the Bledisloe Cup, and the Shute Shield, among others.^[67][68]

Stan and Nine also acquired rights to the French Open and Wimbledon tennis tournaments.^[66]

In June 2021, Stan announced the acquisition of the rights to UEFA club competitions, including the UEFA Champions League beginning in August 2021. In the same announcement it was also revealed that the Australian Open would be broadcast on the platform.^[69]

Stan Event is a add-on pay-per-view proposition for boxing events.

At launch, Australian actress Rebel Wilson promoted the service.^[73]

Parent company Fairfax Media claimed they were approaching 100,000 customers by March 2015, however, many of these customers were on a 30-day trial period.^[74] In May 2015, Fairfax announced the service was nearing 200,000 subscribers and had a target of 300,000 to 400,000 by the year's end.^[75]

In May 2015, Roy Morgan Research found that Netflix had 1.039 million Australian users, compared to 97,000 for former competitor Presto and 91,000 for Stan.^[76] In October 2015, Nine Entertainment claimed that Stan had between 150,000 and 200,000 paying subscribers, which they said was ahead of Presto's estimated 100,000 customers.^[77]

One year after its launch, CEO Mike Sneesby announced that 1.5 million users had used the service across almost 700,000 subscriptions.^[17] In December 2016 Stan claimed to have 600,000 active subscribers.^[78] In November 2017 it was reported that the service had over 800,000 active subscribers and revenue topping $100 million a year.^[79]

Stan reached 1 million active subscribers in June 2018.^[80] By December 2019, the service had over 1.8 million subscribers.^[81]

As of August 2020, Stan passed the 2 million subscriber mark reaching 2.1 million subscribers in total.^[82]

As of May 2021, Stan passed 2.3 million active subscribers and more than 4 million people that had entered their credit card details on the platform. Stan gained nearly 150,000 sport subscribers since it began broadcasting rugby union matches earlier this year.^[83]

Subscribers

More information Date, Paying Subscribers ...

Date	Paying Subscribers	Total Subscribers	Stan Sport Subscribers	Ref
As of March 2015[update]	not stated	100,000	Stan Sport not launched	[74]
As of May 2015[update]	91,000	200,000	Stan Sport not launched	[76]
As of October 2015[update]	200,000	not stated	Stan Sport not launched	[77]
As of January 2016[update]	600,000	1,500,000	Stan Sport not launched	[78]
As of November 2017[update]	800,000	not stated	Stan Sport not launched	[79]
As of June 2018[update]	1,000,000+	not stated	Stan Sport not launched	[80]
As of December 2019[update]	1,800,000	not stated	Stan Sport not launched	[84]
As of August 2020[update]	2,000,000	2,100,000	Stan Sport not launched	[82]
As of May 2021[update]	2,300,000	not stated	150,000	[83]
As of August 2022[update]	2,500,000	not stated	not stated	[85]
As of February 2023[update]	2,600,000	not stated	not stated	[2]

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Graphs are unavailable due to technical issues. There is more info on Phabricator and on MediaWiki.org.

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