Stylist (magazine)


Stylist is a magazine for women that is published in the United Kingdom since 7 October 2009. There is currently a weekly digital edition and a monthly print edition, both of which are available via subscriptions.[2]

Stylist
FrequencyWeekly
Total circulation
(January – June 2019)
404,392[1]
First issue7 October 2009 (2009-10-07)
CompanyThe Stylist Group
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitestylist.co.uk

Ella Dolphin is CEO, and Lisa Smosarski is Editor-in-Chief. Stylist was previously published by Shortlist Media Ltd,[3] and after the closure of the print edition of ShortList, 'Shortlist Media Ltd' rebranded as 'The Stylist Group'.[4]

Audience and content


Stylist targets affluent 20 to 40-year-old female commuters with high end content that includes fashion, travel, beauty, people and careers news.[3] The magazine aims to take an intelligent approach, covering a broader range of culture and tackling issues women face in their professional and personal lives.[5]

Stylist has featured Hollywood stars Angelina Jolie, Penélope Cruz, Jennifer Lopez and Jennifer Aniston on the cover as well as Hillary Clinton, comedian Tina Fey, activist X González and classicist Mary Beard.[6] Stylist has commissioned children's author and illustrator Quentin Blake and artist Rob Ryan to create bespoke front covers.[7]

The advertisers of the magazine include Escada, Hugo Boss, Guerlain and Yves Saint Laurent.[6]

Stylist magazine has an average distribution of 424,107 copies per week.[8]

Stylist hosts regular Stylist Network Events, including Stylist Live, which includes career-focused talks with business entrepreneurs, as well as curated shopping and fitness workouts, where an average of 200 Stylist readers buy tickets to attend the London-based sessions.[9]

Distribution and expansion


Stylist is distributed free every Wednesday in London, Manchester, Leeds, Edinburgh, Glasgow, Liverpool and Birmingham, as well as in French Connection stores, airport lounges, city centre offices and gyms.[3] It is also available by subscription, on Apple News and via the app.[10]

In September 2010 Stylist launched its website, the online home of Stylist Magazine, featuring all of the latest lifestyle, fashion, beauty, travel, wellness & entertainment news, all through a feminist lens.

In April 2019 Stylist launched Stylist Loves, a daily email covering fashion, beauty, current affairs and work advice.[11]

In April 2013, Stylist launched a weekly edition in France, in a joint venture between Groupe Marie Claire and Shortlist Media. The magazine is distributed free every Thursday in nine cities including Paris, Lyon, Marseille, Aix‐en‐Provence, Toulouse, Bordeaux, Nantes, Lille and Strasbourg.[12]

Stylist magazine was previously available in a tablet edition, but this was discontinued in 2016 after the closure of Apple Newsstand.[13]

During the COVID-19 pandemic, Stylist ceased producing paper copies of the magazine and switched to an online-only model as members of the public were encouraged to stay at home during the lockdown.[14]

Subscription products


In early 2021 Stylist launched a paid content fitness platform Training Club, offering 1 and 12 month subscription options. It offers various training plans at beginner, intermediate and expert levels.

An online version of the digital magazine was launched mid-2021 to help readers access the content during the COVID-19 pandemic. It offers 3, 6 and 12 month subscription options.

Awards


Awards include:

  • Launch of the Year 2010, BSME[15]
  • Media Woman of the Future: Stylist's editor Lisa Smosarski, Women of the Future Awards[16]
  • New Product of the Year 2010, Growing Business Awards[17]
  • Brand of 2010, Brand Republic[18]
  • Winner of Johnson & Johnson Best Weekly Beauty Journalist[19]

References