Sunrise_(company)

Bandai Namco Filmworks

Bandai Namco Filmworks

Japanese animation studio


Bandai Namco Filmworks Inc. (Japanese: 株式会社バンダイナムコフィルムワークス, Hepburn: Kabushiki gaisha Bandai Namuko Firumuwākusu), previously and still famously known as Sunrise Inc., is a Japanese company owned by Bandai Namco Holdings with its business focused on production, planning and management for anime.

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History

According to an interview with Sunrise members, the studio was founded by former members of Mushi Production in 1972 as Sunrise Studio, Limited (有限会社サンライズスタジオ, Yugen-kaisha Sanraizu Sutajio). Rather than having anime production revolve around a single creator (like Mushi, headed by Osamu Tezuka), Sunrise decided that production should focus on the producers. The market for mainstream anime (such as manga adaptations, sports shows, and adaptations of popular children's stories) was already dominated by existing companies, so Sunrise decided to focus on robot (mecha) anime, known to be more difficult to animate but which could be used to sell toys.[4]

Sunrise has been involved in many popular and acclaimed anime television series, including Mobile Suit Gundam (and its spin-offs and sequels since 1979), the Magic God Hero Legend Wataru series (1988–1997), the Brave (1990–1997) and Eldran series (1991–1993), both of which were co-produced with Takara Tomy, and the Crest of the Stars series (1999–2001). They produced the apocalyptic Space Runaway Ideon in 1980.

The company have co-produced a number of series with Toei Company, including Majokko Tickle (from episode 16), the Robot Romance Trilogy (Chōdenji Robo Combattler V (1976), Chōdenji Machine Voltes V (1977), Tōshō Daimos (1978)), Daltanious, and Cyborg 009 (a 1979 co-production with Toei Animation). Sunrise is well known for their mecha anime series (including Gundam), such as Invincible Steel Man Daitarn 3 (1978), Fang of the Sun Dougram (1981), the Armored Trooper Votoms and Aura Battler Dunbine series (1983), Blue Comet SPT Layzner (1985), Patlabor (1989), The Vision of Escaflowne (1996), The Big O (1999/2003), Overman King Gainer (2002), Zegapain (2007), Code Geass (2006/2008), Tiger & Bunny (2011), and Valvrave the Liberator (2013), and worked with Tsuburaya Productions to animate The Ultraman (1979).

In February 1994, Sunrise Inc. became part of the Bandai Group.[5]

On April 1, 2022, Bandai Namco Holdings adopted a new logo that had been initially revealed in October 2021, and with it, a major organization shuffle occurred, resulting in Sunrise subsuming the visual arts division of Bandai Namco Arts, which was dissolved that same day. Following this, the company has adopted the same logo as its parent, and adopted the name of Bandai Namco Filmworks.[6] Its music division, Sunrise Music, has similarly subsumed Bandai Namco Arts' music operations, including Lantis, and changed its name to Bandai Namco Music Live.[7] The Sunrise name has been kept as one of the major brands of the company as of August 2023.[8]

On March 1, 2024, Bandai Namco Filmworks announced the acquisition of anime studio Eight Bit, making it a wholly owned subsidiary.[9][10]

Sunrise

Logo for the Sunrise brand, used since late 1996. It was also used as a corporate logo until 2022.

The company's primary division, Sunrise (サンライズ, Sanraizu), is an animation studio founded in September 1972 and is based in Ogikubo, Tokyo.[11] Its former names were also Soeisha, Sunrise Studio and Nippon Sunrise.[12]

The studio is renowned for critically praised and popular original anime series such as Gundam, Cowboy Bebop, Space Runaway Ideon, Armored Trooper Votoms, Magic God Hero Legend Wataru, Yoroiden Samurai Troopers, Future GPX Cyber Formula, Crush Gear Turbo, The Vision of Escaflowne, Love Live!, Witch Hunter Robin, My-HiME, My-Otome, Code Geass: Lelouch of the Rebellion, Tiger & Bunny, and Cross Ange: Rondo of Angel and Dragon, as well as its numerous adaptations of acclaimed light novels including Crest of the Stars, Dirty Pair, Horizon in the Middle of Nowhere and Accel World, and manga such as City Hunter, Inuyasha, Yashahime, Outlaw Star, Angel Links, Yakitate!! Japan, Planetes, Sgt. Frog, Gin Tama, and Kekkaishi. Their productions usually feature fluid animation and action sequences and many fans refer to the quality of their work as "Sunrise Smooth".

Most of their work are original titles created in-house by their creative staff under a collective pseudonym, Hajime Yatate. They also operated a defunct video-game studio, Sunrise Interactive. Sunrise launched a light-novel publisher, Yatate Bunko Imprint, on September 30, 2016, to publish original titles and supplement their existing franchises with new materials.[13] Anime created by Sunrise which have won the Animage Anime Grand Prix are Mobile Suit Gundam in 1979 and the first half of 1980, Space Runaway Ideon in the second half of 1980, Crusher Joe (a co-production with Studio Nue) in 1983, Dirty Pair in 1985, Future GPX Cyber Formula in 1991, Gundam SEED in 2002, Gundam SEED Destiny in 2004 and 2005, Code Geass: Lelouch of the Rebellion in 2006 and 2007 and Code Geass R2 in 2008, making Sunrise the studio which won the largest number of Animage Awards.

Studios

Former

TV animation

1970s

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1980s

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1990s

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2000s

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2010s

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2020s

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Films

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OVAs/ONAs

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Foreign production history

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Video game animation work

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Miscellaneous work

International distribution

Most anime produced by Sunrise and Bandai and licensed by Bandai Visual in Japan was licensed and distributed in the United States by Bandai Entertainment and in Europe by Beez Entertainment, but both companies shut down in 2012 after Bandai Entertainment's restructuring. In North America, distributors such as Funimation, Viz Media, Sentai Filmworks, NIS America and Aniplex of America, as well as Sunrise USA, have licensed Sunrise properties. In Europe, Anime Limited and Manga Entertainment (in the UK) and Kazé (in France) have begun to distribute titles distributed by Beez and other unreleased Sunrise productions. In Australia, Sunrise productions are licensed and distributed by Madman Entertainment. At Anime Boston 2013, Sunrise confirmed that they would begin licensing anime in North America and were negotiating with Sentai, Funimation, and Viz to distribute their titles on DVD and Blu-ray.[19] Right Stuf agreed to distribute and re-release Mobile Suit Gundam Unicorn on DVD in North America.[20] In 2014 the deal expanded, releasing the Gundam previously licensed by Bandai Entertainment (Mobile Suit Gundam, Turn A Gundam) and several works not released in North America (including Mobile Suit Gundam ZZ) in 2015.[21]

Anime studios founded by former Sunrise animators

  • Studio Deen (founded in March 1975) by Hiroshi Hasegawa and Takeshi Mochida.
  • Studio Dub (founded in January 1983) by Masa Yahata, taken over and became as BNP Iwaki Studio in 2019.
  • Lifework (founded in 1984) by Yutaka Kanda and Masahiro Toyozumi, today closed.
  • Studio Takuranke (founded in September 1987) by Yasuhiko Kondō and Hiroyuki Yamada.
  • Studio Gazelle (founded in September 1993) by Ikuo Sato.
  • Bones (founded in October 1998) by Masahiko Minami.
  • Manglobe (founded in February 2002) by Shinichirō Kobayashi and Takashi Kochiyama, files for bankruptcy on 29 September 2015.[22]
  • A-1 Pictures (founded in May 2005) by Masuo Ueda and Mikihiro Iwata.
  • Bridge (founded in August 2007) by Chie Ohashi.
  • Odd Eye Creative (founded in February 2011) by Naotake Furusato.
  • Yaoyorozu (founded in August 2013) by Tatsuki, closed in 2020, animation business transferred and integrated to the new company named 8million.[23]
  • Buemon (founded in April 2014) by Kiyohiko Takayama, former 3DCG staff in Nerima Studio.

References

  1. 会社概要 / バンダイナムコフィルムワークス [Company Profile]. Bandai Namco Filmworks INC. (in Japanese). Retrieved August 3, 2023.
  2. "Sunrise Official Site" (in Japanese). Archived from the original on January 5, 2006. Retrieved February 6, 2006.
  3. "SUNRISE INTERNATIONAL Information". Retrieved February 6, 2006.
  4. "ANNtv Inside Sunrise". Anime News Network. May 17, 2011. Retrieved June 5, 2016.
  5. "Sunrise/Bandai Namco Filmworks history". Sunrise Inc. Retrieved August 3, 2023.
  6. Hodgkins, Crystalyn (February 8, 2022). "Bandai Namco Details Restructuring of Sunrise, Other IP Production Operations". Anime News Network. Retrieved August 3, 2023.
  7. "International". Sunrise Inc. Retrieved August 3, 2023.
  8. "Bandai Namco Filmworks Makes Anime Studio 8-Bit Into Wholly Owned Subsidiary". Anime News Network. March 1, 2024. Retrieved March 1, 2024.
  9. "SUNRISE INTERNATIONAL Information [Company Outline]". Sunrise-inc.co.jp. Retrieved February 6, 2017.
  10. Animage Editorial Staff (August 1987). "Arata na michi o mosakusuru orijinaru robotto anime no sōhonzan" 新たな道を模索するオリジナルロボットアニメの総本山 [The main office searches for a fresh original robot anime]. Animage (in Japanese). Vol. 110. pp. 60–65.
  11. "Sunrise Launches "Yatate Bunko" Light Novel Imprint". Crunchyroll. September 15, 2016. Archived from the original on April 15, 2023. Retrieved February 11, 2017.
  12. "SUNRISE BEYOND | SUNRISE BEYOND INC". sunrisebeyond.co.jp (in Japanese). Retrieved January 9, 2024.
  13. @ArtofLostandCan (May 6, 2020). "Here are screenshots for various lost..." (Tweet) via Twitter.
  14. "Funimation, Sentai in Talks Over Former Bandai Titles". Anime News Network. March 25, 2013. Retrieved June 24, 2013.
  15. "Right Stuf to Release Gundam UC on DVD". Anime News Network. May 14, 2013. Retrieved June 24, 2013.
  16. "Sunrise Partners with Right Stuf to Release Gundam Franchise Stateside". Anime News Network. October 11, 2014. Retrieved October 12, 2014.
  17. "Manglobe Anime Studio Files for Bankruptcy". Anime News Network. March 1, 2024. Retrieved March 1, 2024.
  18. "Anime Studio Yaoyorozu Folded Into New Company 8million". Anime News Network. March 1, 2024. Retrieved March 1, 2024.

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