Texas_Homecare
Texas Homecare was a chain of do it yourself (DIY) stores in the United Kingdom and Ireland. The firm operated from 1972 until 1996, with some stores lasting until 1999.[1]
| Company type | Subsidiary |
|---|---|
| Founded | 1972 |
| Founders | Manny Fogel Sydney Fogel Gerald Fogel |
| Defunct | 1996 1999 (last few stores) |
| Fate | Acquired |
| Successor | Homebase |
| Headquarters | Holborn, London, United Kingdom |
| Parent | Ladbrokes (1986–1995) Sainsbury's (1995–1999) |
Texas Homecare was first established in 1972 by Manny, Sydney and Gerald Fogel, who had previously founded the high street specialist paint and wallpaper chain Home Charm.[2] Using an American business model as inspiration, they revolutionised the UK's DIY market. Texas specialised in higher-volume, lower-margin DIY products. However, in the 1980s the company was adversely affected by the recession and depressed housing market, and was acquired first by Ladbrokes and later by J Sainsbury plc, before merging with and being replaced by Homebase.
Acquisition
Having acquired Texas Homecare in 1986, Ladbrokes sold the business to J Sainsbury in 1995.[3] At the time of the purchase, Texas had more than 11,600 staff, while Homebase had c. 4,500. As part of the acquisition, 26 Texas stores closed and Sainsbury's converted the remaining stores to the Homebase brand.[4] The conversion to Homebase was completed in 1999, when the Texas Homecare brand was discontinued.[5]
In 2000, the former chief executive of Texas Homecare, Ron Trenter, made an unsuccessful bid for Homebase.[6]
Advertising
In its early years, Texas was famous for its television advertising slogan: 'Texas — THE BIG ONE!'. In later years, the company used a fictional character, Texas Tom, in its advertising. During the early 1990s, this campaign was altered slightly, referring to 'Only At Tom's Place!'.
- Nigel Cope (18 April 2019). "Woolworths to BHS - the old favourites vanished from our struggling high streets". mirror.co.uk. Retrieved 19 April 2022.
- Steven Fogel (16 October 2015). "Joseph Gerald Fogel". Retrieved 19 April 2022 – via PressReader.
- Nigel Cope (25 January 1995). "Sainsbury's buys out Texas DIY". The Independent. Retrieved 4 November 2016.
- In Brief (16 May 1995). "International Briefs; In Brief". The New York Times. Retrieved 19 April 2022.
- J Sainsbury plc (1998). "J Sainsbury plc: Annual Report And Accounts 1998" (PDF). annualreports.com. Retrieved 19 April 2022.
- Kate Rankine (25 August 2000). "Ex-Texas chief may join Homebase bid". The Daily Telegraph. Retrieved 4 November 2016.