Development

Ed Brubaker's uncle, John Paxton, was a noted Hollywood screenwriter in the 1930s and 1940s known for Murder, My Sweet, Crossfire, The Wild One and On the Beach.^[1][2] His wife, Sarah Jane Paxton, worked public relations for 20th Century Fox at the same time.^[3] They told Brubaker stories about their experiences, and he developed a lifelong fascination with the time and setting.^[1][4] In particular, he was drawn to the false personas he felt everyone had to put forward to succeed.^[5]

In mid-2014, having just finished their previous collaboration, Fatale, Brubaker and artist Sean Phillips were deliberating whether their next project would be a noir period piece or a science fiction tale.^[1] Brubaker did not think a noir set in 1940s Hollywood was commercial enough to be accepted through normal channels, but the timing aligned with their five-year exclusive contract with Image Comics.^[6][7] This contract guaranteed the creators could publish any comic without having to pitch it to the publisher first.^[6] The pair announced The Fade Out and their new contract on January 9, 2014, at Image Expo.^[8] At the time, no length was given for the series because they were not sure how many issues were needed to tell the story. Since Fatale had taken twice as long as originally planned, they did not want to mislead fans or feel pressure to conclude before they were ready.^[4] They did know it would be a minimum of 12 issues.^[9]

When they were asked for a promotional image for use at Image Expo, Brubaker suggested "a typewriter and some blood and a dead body's hands". Phillips removed the hands and incorporated the blood into the logo. After completing the image, he thought the stark white background would help the book stand out on sales racks and continued to use it for subsequent covers.^[10]

While the central plot is a murder mystery, the initial idea was of a writer with PTSD who cannot write and is instead fronting for his blacklisted best friend.^[4] Throughout the series, Brubaker switched between first- and third-person narration because it allowed him to tell a broader story.^[9] He was also trying to create a layered story which would reward repeated reading, so he avoided extraneous details.^[4] When writing the scripts, Brubaker listened to music from the 1940s to stay in the right frame of mind.^[5]

Phillips, who lives in the United Kingdom, sometimes has difficulty accurately portraying modern America and said "1948 Hollywood might as well be sci-fi".^[10] Since there was not enough time for him to do his own research and maintain a monthly schedule, Brubaker hired Amy Condit as a research assistant.^[10] Condit, who is the manager of the Los Angeles Police Museum, supplied Phillips with thousands of reference photos.^[3][5] Phillips also bought some DVDs he thought might be useful, but never found time to watch them.^[4]

Although Phillips has been using digital tools like Cintiq and Manga Studio to create his art since 1997, The Fade Out is his first project completed using them exclusively. The change increased the amount of time needed to create each page by almost 50 percent, but had no effect on colorist Elizabeth Breitweiser. Visually, Phillips style remained the same as his previous work, which critic Charley Parked notes for its "strong spotted blacks and bold use of negative space".^[11] Phillips also changed his regular lettering font to one more "sympathetic to the period".^[1] During publication, he chose to remain in the dark about where the story was going, sometimes receiving only a few pages of the script at a time.^[12]

Publication

The 40-page first issue was released in print and digitally on August 20, 2014.^[1][13] Jamie McKelvie and Chip Zdarsky provided art for two retailer-exclusive variant covers. These variants were commissioned directly by the retailers.^[14] Unlike most comics sold in the direct market, unsold copies of this issue could be returned to the publisher.^[15] This tactic allowed retailers to place higher orders without taking a financial risk.^[16] Estimated sales were just under 35,000 copies, making it the 61st best-selling comic book for the month.^[15] Due to re-orders, the issue sold out at the distributor level on the day of release. A second printing was announced the next day and was released on September 24, 2014, the same day as issue two.^[17] Including sales for the second printing, the first issue sold approximately 41,000 copies.^[18] In addition to the standard print version, a larger "magazine" version with eight additional pages of art was available for an extra cost.^[19] This version, which was not returnable, was estimated to have sold an additional 8300 copies.^[15] All told, The Fade Out #1 had better sales than anything Brubaker and Phillips had previously done together. Brubaker suspects the numbers were higher partly because they had developed a following, and partly because retailers had become more supportive of Image books in general.^[20]

The second issue also went through a second printing, which was released the same day as issue three.^[21] Its total sales were estimated to be around 30,500.^[17]

In addition to the regular 22 pages of story, each issue included extra material. Because the opening credit page was a two-page splash across the inside front cover and page one, an additional page needed to be inserted to make the story start on the recto side of the page. Brubaker's solution was to use page two as a cast list with short descriptions that updated as the story progressed, which he felt was "old-fashioned and neat".^[10][22] Jess Nevins and Devin Faraci, among others, contributed essays and articles at the end of each issue about crime and misfortune among actors famous in the 1940s.^[3] The back cover of each issue included promotional images or reviews for the fictional movie being filmed in the comic. These typically foreshadowed future events or expanded on minor characters.^[22]

In September 2015, Image's solicitations for upcoming comics revealed The Fade Out would end with issue twelve, which was released on January 6, 2016.^[23][24] Like the first issue, it had twice as many pages as a standard comic book.^[4] It sold an estimated 16,500 copies and was the 136th-best selling issue of the month.^[25] Brubaker has said The Fade Out was, at the time, his most complex story and it ended "exactly the way [he had] pictured it in the beginning".^[22] The creators had already begun work on their next collaboration, Kill or Be Killed, before the final issue of The Fade Out had been published.^[4] The series was collected into three trade paperback volumes during publication and one oversized hardcover in October 2016.^[26] The articles and essays found in the single issues are not included in the collections.^[19]

In the letter column of Kill or Be Killed #12 (September 2017), Brubaker mentioned plans for a semi-sequel to The Fade Out. He said that if made, the comic book would share the setting and some of the supporting characters, but the plot would be unrelated.^[27]