The_Hettema_Group

Phil Hettema

Phil Hettema

American businessman (born 1955)

Philip D. Hettema (born 1955) is an American businessman and the Chief Executive Officer at THG Creative. Prior to starting his own company, The Hettema Group in 2002, Hettema worked as the senior vice president of Universal Creative and in managerial positions at Walt Disney Parks & Resorts. He has also been credited as a production supervisor of the opening and closing ceremonies of the 1984 Summer Olympics, and has several patents to his name.

Quick Facts Philip D. Hettema, Born ...

Early life

Hettema was born in 1955 and grew up in Southern California. As a child, his family would make an annual trip to Disneyland, which he has described as the "highlight of his life".[1]

Career

By the age of 18, Hettema was studying music at California State University, Long Beach, with weekend employment in the wardrobe department at Disneyland. After a short stint, he was relocated to the character department to work on parade design and costume development. Hettema quit his music degree as he was promoted to managerial positions within Disney. In these roles he oversaw the development of the Main Street Electrical Parade in Florida. Hettema quit Disney and returned to California to study illustration at Art Center College of Design. Before he could finish the degree he was offered a job working with puppets for Sid and Marty Krofft.[1]

Hettema then worked with a number of Walt Disney Imagineering employees to develop attractions for a Beatrix Potter theme park in England. Although this theme park never eventuated, these connections led to him working as one of three production supervisors on the opening and closing ceremonies of the 1984 Summer Olympics in Los Angeles. The production supervisors from the Olympics then worked for Liberty Weekend, a celebration for the centenary of the Statue of Liberty in 1986.[1]

Universal Creative

In January 1987, Hettema joined the six-person team at MCA Planning and Development, Universal Parks & Resorts' research and development division that was later renamed Universal Creative.[1][2] He joined as a line producer for an upcoming show at Universal Studios Hollywood; however, on his first day he was told the existing script was discarded and he would be required to start fresh. During the development of a show themed to the Rambo film series, Hettema was informed the show's theme would be changed to Miami Vice. This left Hettema and his team less than four and a half months to develop the Miami Vice Action Spectacular, prior to opening on July 4, 1987.[1]

Hettema's next project was to help design Back to the Future: The Ride, which was originally set to debut at Universal Studios Hollywood.[1] Steven Spielberg tasked Universal Creative and the Totally Fun Company create a simulator ride concept based around Back to the Future. The project was an attempt to better George Lucas' Star Tours that had recently opened at Disneyland. However, Walt Disney Parks & Resorts were building Disney-MGM Studios, a studio tour-themed park, something Universal had previously envisioned for the Florida area. As a result, plans to develop Universal Studios Florida were revived and Back to the Future: The Ride opened in 1991 at the park.[3]

Not long after the opening, planning began for a second theme park at the Florida site. Hettema worked on the initial concepts of Cartoon World, a park to feature DC Comics, Dr. Seuss and Warner Bros.-themed attractions.[1] With the successful release of Jurassic Park, and unsuccessful negotiations with Warner Bros., the designers had to rethink the concept of the park.[4] Islands of Adventure was subsequently developed featuring the intellectual properties of Dr. Seuss, Jurassic Park, Marvel Comics, Jay Ward Productions and Paramount Pictures. While Hettema oversaw much of the park's design, he is credited with helping to invent the ride systems for The Amazing Adventures of Spider-Man and The Cat in the Hat.[5][6]

As the development of Islands of Adventure was wrapping up, Universal Creative employees began developing concepts for Universal Studios Japan and the Men in Black: Alien Attack attraction for Universal Studios Florida. Hettema headed up both projects.[2][7] The Men in Black design team initially intended to utilise the Spider-Man ride system; however, when shooting tests were performed on the ride, the vast motion of the vehicles made it impossible for riders to achieve a reasonable score. As a result, The Cat in the Hat system was selected for Men in Black: Alien Attack.[7][8] A patent relevant to the attraction's technology cites Hettema as an inventor.[6]

Before finishing up with Universal Creative, Hettema is credited with working on Backdraft, Jurassic Park: The Ride and T2 3-D: Battle Across Time.[9] He was also part of the team that made the first pitch to Warner Bros. for the rights to Harry Potter in amusement parks. As part of their proposal, a stage show was devised consisting of live actors and a variety of special effects. In other Universal Creative planning meetings, Hettema voted against the company obtaining the theme park rights for The Lord of the Rings.[1] Hettema left Universal Creative in 2001.[2]

The Hettema Group

Before forming his own company in 2002, Hettema worked on a project in Jordan for Abdullah II of Jordan as Phil Hettema and Associates.[1] From 2002 through to 2006, the team developed concepts for the Saraya Aqaba development in Aqaba.[10] Phil Hettema and Associates ultimately became The Hettema Group.[1]

The Hettema Group subsequently worked on projects including Dragons Wild Shooting at Lotte World, High Roller in Las Vegas, and the One World Observatory in New York City.[11][12][13][14][15] The Hettema Group has also worked for Universal Creative, reimagining the original Jurassic Park ride for Universal Studios Singapore where Jurassic Park Rapids Adventure was subsequently opened.[16]

In 2022, The Hettema Group merged with Pasadena-based themed entertainment design firm, Themespace to form THG Creative.[17] Phil Hettema continues to serve as Chief Executive Officer at THG.[18]

Selected projects

With Universal Creative
More information Attraction, Original location ...
With The Hettema Group[19]
More information Attraction, Location ...

Notes

  1. [N 1]
    These dates indicate when the various projects opened to the public, not when Hettema was working on them.

References

  1. [1]
    Hettema, Phil (1 October 2013). "#246 - The Phil Hettema Interview". The Season Pass Podcast (Interview). Interviewed by Doug Barnes and Brent Young. Retrieved 13 October 2013.
  2. [2]
    Hettema, Phil. "Phil Hettema". LinkedIn. Retrieved 13 October 2013.
  3. [3]
    Alexander, Peter. "King Kong: The Monster Who Created Universal Studios Florida". Totally Fun Company. Archived from the original on 10 October 2013. Retrieved 15 October 2013.
  4. [4]
    Schneider, Mike (July 5, 1998). "Theme Parks Set in Motion Around Conference Tables". Lakeland Ledger. Retrieved October 15, 2013.
  5. [5]
    US patent 6095926, Hettema, Philip D.; Mason, William D. & Goddard, Gary, "Amusement ride vehicle", issued August 1, 2000, assigned to Universal Studios
  6. [6]
    US patent 6220965, Hanna, Craig R.; Sauer, Jennifer K. & Hettema, Philip D., "Amusement system", issued April 24, 2001, assigned to Universal City Studios, Inc.
  7. [7]
    O'Brien, Tim (March 6, 2000). "$70 Million Interactive Ride Set For Universal". Amusement Business. 112 (10): 1, 18.
  8. [8]
    Hill, Jim (May 20, 2003). "I could tell you, but then I'd have to kill you ..." Jim Hill Media. Retrieved September 7, 2013.
  9. [9]
    Hettema, Phil. "Phil Hettema". The Hettema Group. Retrieved 15 October 2013.
  10. [10]
    "Saraya Aqaba". The Hettema Group. Retrieved 15 October 2013.
  11. [11]
    "Dragons Wild Shooting". The Hettema Group. Retrieved 15 October 2013.
  12. [12]
    "Hello Kitty Park". The Hettema Group. Retrieved 15 October 2013.
  13. [13]
    "High Roller Observation Wheel". The Hettema Group. Retrieved 15 October 2013.
  14. [14]
    "One World Observatory". The Hettema Group. Retrieved 15 October 2013.
  15. [15]
    "Ni Hao Kitty!". Park World Magazine. May 31, 2011.
  16. [16]
    "Jurassic Park Rapids Adventure". The Hettema Group. Retrieved 15 October 2013.
  17. [17]
    "The Hettema Group and Themespace merge to create single independent creative studio entitled THG". InPark Magazine. 2022-04-21. Retrieved 2024-01-25.
  18. [18]
    Group, The Hettema. "Phil Hettema". THG. Retrieved 2024-01-25.
  19. [19]
    "Projects". The Hettema Group. Retrieved 15 October 2013.
Patents
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