The_Iconic

The Iconic

The Iconic

Australian online fashion retailer

The Iconic (styled as THE ICONIC) is an Australian online fashion and sports retailer based in Sydney.[1] The company was launched in 2011 and is one of Australia’s largest fashion, sports, beauty, kidswear and homewares destinations.[2][3] with over 1500 brands and 165,000 items,[4][5] including Australian labels P.E Nation, sass & bide, Camilla and Marc, Country Road, Witchery and Lorna Jane. International brands stocked include Nike, Levi’s, Calvin Klein, Adidas, MAC, Estee Lauder and more. The Iconic's Yennora based fulfilment centre spans a 28,000 sqm footprint with 46,000sqm of space, including one of the largest mezzanines and pick towers in the Southern Hemisphere.[6][7]

Quick Facts Company type, Industry ...

History

The Iconic was launched in 2011 by three founders and is part of the Global Fashion Group.[8] The company has been led by CEO Erica Berchtold since May 2019.[9] In January 2018, it was announced that former CEO Patrick Schmidt would take on a new role as Co-CEO of GFG[10] with former Kinnevik Investment Director, Christoph Barchewitz.[11] The Iconic announced in October 2018 that Rebel Sport Managing Director, Erica Berchtold, would take over as CEO[12] in February 2019[13] with Jere Calmes succeeding her as CEO in July 2023.[14]

In January 2024, email/password combinations stolen from another site were used to access THE ICONIC's website and accounts were taken over. THE ICONIC responded to this incident by refunding all ineligible purchases. [15]

Achievements & Milestones

  • Wins “Best New Online Retailer” category at the 2012 Online Retailer Industry Awards (ORIA's).[16]
  • Wins “Best Social Commerce” category at the 2013 ORIAs.[17]
  • Wins “Best Social Commerce” category at the 2013 ORIAs.[18]
  • Wins “Best Mobile Commerce Site/App” at the 2014 ORIAs.[19]
  • In November 2014, The Iconic becomes the first Australian fashion retailer to deliver parcels on Saturdays with partner, Australia Post.[20]
  • In 2016, having grown from just five staff to over 400 in under five years, The Iconic moves its headquarters from a Surry Hills warehouse space to an office in the Sydney central business district.[21]
  • In 2016, The Iconic hosted the world’s first runway Swim Show on Sydney’s iconic Bondi Beach.[22]
  • The Iconic trials 1-hour delivery in Sydney in May 2018.[23]
  • The Iconic launches The Iconic Kids in August 2018.[24]
  • Wins the "Best Fashion Retailer" and "Best Online Only Retailer" at the Power Retail All Star Bash 2020 Awards.[25]

References

  1. [1]
    "About The Iconic - Australian based Online Fashion Retailer". www.theiconic.com.au. Retrieved 6 June 2016.
  2. [2]
    "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 2 October 2018.
  3. [3]
    "The Iconic launches online homewares offer". Inside Retail. 21 September 2021. Retrieved 23 May 2022.
  4. [4]
    "THE ICONIC Expands: THE ICONIC Kids". Power Retail. Retrieved 7 June 2016.
  5. [5]
    "This CEO wants to change your mind about online shopping". Australian Financial Review. 17 November 2021. Retrieved 23 May 2022.
  6. [6]
    "Iconic wows fashionistas and investors The Australian 12 September 2012
  7. [7]
    "The Iconic unveils Sydney fulfilment centre upgrade". Business News.
  8. [8]
    Singh, Prachi (7 September 2018). "Global Fashion Group's Q2 net revenues rise by 21.1 percent". fashionunited.uk. Retrieved 14 January 2019.
  9. [9]
    "The Iconic Names Erica Berchtold as New CEO". Inside Retail. 1 March 2019. Retrieved 8 July 2019.
  10. [10]
    "The Iconic's Patrick Schmidt Takes On New Role". Power Retail. 24 January 2018. Retrieved 14 January 2019.
  11. [11]
    Singh, Prachi (17 January 2018). "Patrick Schmidt and Christoph Barchewitz named Co-CEOs of GFG". fashionunited.uk. Retrieved 14 January 2019.
  12. [12]
    "The Iconic poaches Rebel Sport managing director Erica Berchtold". Australian Financial Review. 28 October 2018. Retrieved 14 January 2019.
  13. [13]
    "The Iconic appoints a new female CEO - Ragtrader". www.ragtrader.com.au. Retrieved 14 January 2019.
  14. [14]
    "The Iconic appoints Jere Calmes as new CEO". Australian Financial Review. 7 June 2023. Retrieved 19 October 2023.
  15. [15]
    https://www.news.com.au/finance/business/retail/the-iconic-responds-to-hacking-claims-promising-refunds-to-customers/news-story/06f02077bb33f42e7595e63d5afd3ca5
  16. [16]
    "ORIA Winners! SurfStitch Blitzes Online Retail Industry Awards". Power Retail. 18 July 2012. Retrieved 7 June 2016.
  17. [17]
    "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
  18. [18]
    "Online Retail Industry Award Winners Announced". Power Retail. 21 August 2013. Retrieved 7 June 2016.
  19. [19]
    "Winners of the 2014 StarTrack Online Retail Industry Awards". Power Retail. 23 July 2014. Retrieved 7 June 2016.
  20. [20]
    "The Iconic to start weekend delivery". Sydney Morning Herald. 4 November 2014. Retrieved 7 June 2016.
  21. [21]
    "Rocket Internet's The Iconic eyes maiden profit". Sydney Morning Herald. March 2016. Retrieved 7 June 2016.
  22. [22]
    "Bondi Beach to host runway spectacular". Daily Telegraph. 28 November 2016. Retrieved 14 January 2019.
  23. [23]
    "The Iconic trials one-hour delivery in Sydney". Inside Retail. 14 May 2018. Retrieved 14 January 2019.
  24. [24]
    "The Iconic bulks up with childrenswear, rules out IPO". Australian Financial Review. 13 August 2018. Retrieved 14 January 2019.
  25. [25]
    "BREAKING- All Star Bash Winners Revealed". Power Retail. 21 February 2020. Retrieved 24 March 2020.
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