March 2018 boycott

On March 28 Ingraham ridiculed college rejections David Hogg received, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"^[5][20][4]

Hogg responded by accusing Ingraham of cyberbullying^[21] and posted a list of Ingraham's advertisers, suggesting they be contacted by his followers.^[21][6][22] In response to the boycott, 27 advertisers left the show.^{[23][24][25][26][27][28]}

The following day, Ingraham tweeted an apology.^{[29][30][5][31]} Hogg said that Ingraham's apology had only been caused by the walkout of several advertisers.^[29] He said that he would accept an apology in the future if she denounced the way her network had been treating him and his friends.^[32] Hogg and his supporters continued their pressure campaign on her show's advertisers.^[31]

At the end of the Good Friday 2018 (March 30, 2018) edition of her show, Ingraham announced she was taking a week-long absence from the show for Easter; a break that was already planned according to Ingraham and Fox News.^[33][34][35] A week later, on her show, Ingraham characterized the boycott as "Stalinist".^[36] Ingraham returned to her show with the support of Rupert Murdoch.^[37]

Response by advertisers

Within a day of Ingraham's comments about Hogg, sponsors started announcing that they would no longer advertise on The Ingraham Angle.^{[26][27][28][25][38][24]} Rates for advertising during the show dropped since the start of the boycott. Prices for a 30-second spot dropped from an average range of $12,310–$14,732 to an average range of $11,305–$13,405, according to analysts.^[39] Advertising time during the show dropped by as much as 52 percent.^[39][38][37] By mid-April 2018, a total of 27 sponsors stopped advertising on The Ingraham Angle.^{[23][27][28][40][41][42]} As of December 2018, only two major advertisers had returned to sponsoring the show.^[43]

June 2018 boycott

Twenty-seven sponsors stopped advertising on the show due to the March boycott.^[23] The controversy surrounding the boycott resulted in a decline of favorable public perceptions of the Fox News brand.^[44][45] Upon Ingraham's return to the show on April 9 following a week-long vacation, The Ingraham Angle occupied the top position for its time slot against CNN and MSNBC.^[42] Following Ingraham's comments on her show regarding facilities used to detain minor children separated from their undocumented immigrant parents, David Hogg renewed his call for boycotts of The Ingraham Angle's advertisers. During the show's June 18, 2018 broadcast, Ingraham referred to the detention facilities as "essentially summer camps" that "resemble boarding schools." In response, Hogg called for a renewal of the previous boycott via Twitter the following day.^[55] Ingraham's comments followed an MSNBC report by Jacob Soboroff which was broadcast on June 14, 2018. The report described a Texas detainment facility setup to be like a "dormitory structure" with a cafeteria and rooms that contained four beds in each.^[56][57]