1925-1966: The Toreador

On October 3, 1925, two days after classes began at Texas Technological College, the first issue of The Toreador was published.^[4] The chosen name of the publication was explained in the first issue relevant to the Spanish Renaissance architecture of the campus buildings and unofficial moniker of the football team:

It is well known, of course, that in the favorite sport of Spain and Old Mexico, the 'toreador' is an assistant to the 'matador,' or bull fighter—an aggravation you might say. So when the name Matador was suggested in keeping with the Spanish architecture and design of the college buildings, nothing seemed more appropriate as a name for the student publication an The Toreador. And we might add that it is our intention to have the name retain its full meaning, for we expect it to be one of the strongest supporters of the Tech Matadors. Therefore when The Toreador announces that the Matadors are ready to 'kill,' you may depend upon it.

— The Toreador Vol. 1, No. 1^[5]

In 1929, The Toreador hosted a contest to create a new school song, with a prize 25 dollar prize offered to the winner. The final result was The Matador Song written by the R.C. Marshall, the editor of the 1931 La Ventana.^[6][7]

During World War II, the newspaper format of The Toreador was reduced in size to tabloid format, and publication was reduced from semi-weekly to weekly.^[8]

In 1962, the name of newspaper changed to The Daily Toreador reflecting the increased frequency in publication.^[9]

1966-2005: The University Daily

To represent a change in size format from tabloid to broadsheet, the newspaper debuted its new name The University Daily, on September 20, 1966, three years prior to the name change of Texas Technological College to Texas Tech University.^[10][11]

2005-present: The Daily Toreador

To coincide with its 80th anniversary in 2005, the name was reverted to The Daily Toreador.^[11] Following the Rawls College of Business move to a new building in 2012, the College of Media & Communication and Student Media relocated to the old Business Administration building.^[12][13]

Current

• Sheri Lewis – director ^[21]
• Marianna Souriall – editor-in-chief ^[21]
• Vacant – managing editor ^[21]
• Marianna Souriall – sports editor ^[21]
• Aynsley Larsen – news editor ^[21]
• Aynsley Larsen – features editor ^[21]
• Jacob Lujan – multimedia editor ^[21]
• Mya Wilson – opinions editor ^[21]
• Mya Wilson – digital content manager ^[21]
• Nathan Kenison – copy editor ^[21]
• Vacant – editorial assistant ^[21]

Current

• Dawn Zuerker – sales, marketing, & design manager ^[21]
• Vacant – student marketing manager ^[21]

Current

• Sheri Lewis – director ^[21]
• Kristi Morse – business manager ^[21]
• Vacant – administrative assistant ^[21]