Time Warner Interactive (Group) (TWI) was a video game publishing division within Time Warner. It was formed in 1993 after Time Warner acquired a controlling interest in Atari Games, which was already partly held by Time Warner. It was active until 1996 when WMS Industries, the owners of the Williams, Bally and Midway arcade brands, bought the company.

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Time Warner Interactive

Company type	Division
Industry	Video games
Predecessor	Tengen
Founded	June 23, 1993; 30 years ago (1993-06-23) (as Time Warner Consumer Products)
Defunct	April 12, 1996; 27 years ago (1996-04-12) (North America) November 1996; 27 years ago (1996-11) (Europe) January 17, 1997; 27 years ago (1997-01-17) (Japan)
Fate	Sold to WMS Industries, later transferred to Midway Games
Successor	Warner Bros. Games
Headquarters	2210 West Olive Avenue, Burbank, CA 91506[1][2] , U.S.
Products	Primal Rage Rise of the Robots T-MEK
Parent	Time Warner
Subsidiaries	Atari Games

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Time Warner Interactive, was responsible for games, such as Rise of the Robots, Primal Rage, and T-MEK.

Time Warner Interactive was originally formed in 1984 as Warner New Media, and it was renamed to Time Warner Interactive Group in 1993.^[3] In 1994, following the full acquisition of Atari Games by Time Warner, TWIG merged with Atari Games and its associated subsidiary Tengen to form Time Warner Interactive, which serve its functions as a video game and multimedia company.^[4][5] In 1996, WMS Industries purchased it. Time Warner Interactive was previously known as Tengen, the consumer division of Atari Games. Atari Games would continue to operate under its own name until March 29, 1996, when both it and Time Warner Interactive were bought by WMS Industries and was subsequently absorbed into Williams Entertainment (later renamed Midway Home Entertainment), while Atari Games became part of Midway, and eventually was renamed Midway Games West in 1999.

Time Warner also bought the UK publisher Renegade Software in 1995 and kept it independent as Warner Interactive Entertainment, before merging with the European arm of TWI in 1996. Both subsidiaries were short-lived; Time Warner Interactive was formed from the Atari Games acquisition in 1993 and sold to WMS Industries on March 29, 1996,^[6] while Time Warner Interactive Japan dissolved in the same year due to WMS not seeing the merit of having a Japanese division in Japan due to how very costly it is for Midway to have a Japanese video game studio in their hands in Lost Decade situation, and European division of Time Warner Interactive (including Renegade Software) existed only two years before being sold to GT Interactive in November 1996 (GT Interactive are best known for distribution of Doom II, Duke Nukem 3D, and Quake as shareware).^[7]

Time Warner would eventually regain ownership of the library of the former Time Warner Interactive when they acquired the assets of Midway in 2009.