Tru by Hilton is an American chain of hotels owned by Hilton Worldwide.^[2][3][4]

The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles. It was designed to compete against Comfort Inn and La Quinta,^[5] and the first Tru by Hilton hotels were expected to open late in the same year.^[6] The goal was to create rooms of 228 square feet (21.2 m²) with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 to 10 feet (3.66 to 3.05 m) because typically the TV cabinet would take up 2 feet (0.61 m), but with flat screen televisions the space could be spared. The desk that was decided to be used is a portable chair attached to a table, allowing the guest to use the chair wherever they want in the room.^[7] As of February 2021^[update], it has 178 properties with 17,403 rooms in two countries and territories, all franchised.^[1]

This section needs to be updated. (September 2023)

Tru by Hilton will operate as a franchise, under Hilton. When the launch of the new brand was announced, Tru by Hilton had already signed over 100 franchise agreements.^[8][9] The brand will occupy the mid-scale hotel market.^[10] The hotels will offer limited food and beverage options and feature a social area characterized by a large central lobby, referred to as The Hive, that is divided into sections for eating, working, playing and lounging.^[5] The front desk, called the Command Center, will also have a social media wall to engage guests.^[11]

Tru by Hilton was designed to be scalable so that properties could vary in size and still fit in urban, suburban, airport or highway adjacent settings.^[12] The brand's initial locations were in the Atlanta, Cheyenne, WY, Dallas, Houston, Chicago, St. Louis: St. Charles, Missouri, Denver, Portland, Boise, ID,^[13] Oklahoma City and Nashville markets.^[3][9]