Adjacent municipalities

• Ossipee (northeast)
• Wolfeboro (southeast)
• Alton (south)
• Moultonborough (northwest)

2010 census

At the 2010 census,^[5] there were 2,387 people and 736 families in the town. The population density was 58.2 inhabitants per square mile (22.5/km²). There were 2,435 housing units at an average density of 49.1 per square mile (19.0/km²). The racial makeup of the town was 98.1% White, 0.2% African American, 0.1% Native American, 0.3% Asian, 0.1% some other race, and 1.3% from two or more races. Hispanic or Latino of any race were 0.5% of the population.

Of the 1,029 households 26.0% had children under the age of 18 living with them, 61.0% were married couples living together, 6.8% had a female householder with no husband present, 3.7% had a male householder with no wife present, and 28.5% were non-families. 22.8% of households were made up of individuals, and 11.1% were someone living alone who was 65 or older. The average household size was 2.32, and the average family size was 2.68.^[5]

The age distribution was 18.9% under the age of 18, 4.3% from 18 to 24, 18.1% from 25 to 44, 35.0% from 45 to 64, and 23.7% 65 or older. The median age was 50.8 years. For every 100 females, there were 101.09 males. For every 100 females age 18 and over, there were 99.17 males in the same age group.^[5]

For the period 2012–2016, the estimated median annual income for a household in the town was $54,770, and the median family income was $64,479. Male full-time workers had a median income of $46,346 versus $39,219 for females. The per capita income for the town was $29,554. About 5.0% of families and 6.8% of the population were below the poverty line, including 2.5% of those under age 18 and 6.5% of those age 65 or over.^[6]

2000 census

At the 2000 census, there were 2,148 people, 926 households, and 665 families in the town. The population density was 52.2 inhabitants per square mile (20.2/km²). There were 2,019 housing units at an average density of 49.1 per square mile (19.0/km²). The racial makeup of the town was 98.32% White, 0.23% Native American, 0.23% Asian, 0.05% from other races, and 1.16% from two or more races. Hispanic or Latino of any race were 0.42% of the population.

Of the 926 households 23.9% had children under the age of 18 living with them, 62.9% were married couples living together, 5.3% had a female householder with no husband present, and 28.1% were non-families. 22.9% of households were one person and 9.6% were one person aged 65 or older. The average household size was 2.32 and the average family size was 2.68.

The age distribution was 19.8% under the age of 18, 3.8% from 18 to 24, 22.5% from 25 to 44, 31.8% from 45 to 64, and 22.1% 65 or older. The median age was 48 years. For every 100 females, there were 97.2 males. For every 100 females age 18 and over, there were 97.4 males.

The median household income was $45,729 and the median family income was $51,875. Males had a median income of $36,181 versus $27,109 for females. The per capita income for the town was $25,070. About 4.4% of families and 6.4% of the population were below the poverty line, including 7.1% of those under age 18 and 6.1% of those age 65 or over.