Valentine's_Day_in_Iran
Since the mid-2000s, Valentine's Day has become increasingly popular in Iran, especially among young people. However, it has also been the subject of heavy criticism from conservatives, who see it as part of the spread of "decadent" Western culture. Since 2011, authorities have attempted to discourage celebrations and impose restrictions on the sale and production of Valentine's Day-related goods, although the holiday remains popular as of 2018. Additionally, there have been efforts to revive the ancient Persian festival of Sepandārmazgān, which takes place around the same time, to replace Valentine's Day.