Vegeta is a brand of savoury condiments of dehydrated vegetables, spices, and MSG, produced by Croatian food company Podravka. It is considered a staple of Eastern European cuisine.^[1][2]

The product was originally developed at Podravka's labs in Koprivnica, then part of Yugoslavia, in 1958. Zlata Bartl, a Bosnian Croat chemical technician who created a popular line of dehydrated soup packets, led the team that developed Vegeta.^[3] It was first sold in 1959 under the name "Vegeta 40", and first exported in 1967 to Hungary and the Soviet Union.^[4] Vegeta has been produced by Podravka in Koprivnica since its introduction, and is also manufactured in Poland, Austria, Hungary,^[5] and Tanzania.^[6]

Vegeta was a commercial success for Podravka and led to an economic boom in Koprivnica.^{[citation needed]} Bartl, who became known as "Auntie Vegeta" (Croatian: Teta Vegeta),^[3] was made an honorary citizen of the city before her death in 2008.^[7] Nielsen named Vegeta the best-selling universal food seasoning in Europe in 2021,^[8] and the products are sold in 40 countries worldwide.^[4]

There is also a "no MSG added" version for those avoiding monosodium glutamate.^[9]

The ingredients of Vegeta include (according to the 2008 product packaging):

• salt max. 56%
• dehydrated vegetables 15.5% (carrot, parsnip, onions, celery, parsley leaves)
• flavour enhancers (MSG max. 15%, disodium inosinate)
• sugar
• spices
• cornstarch
• riboflavin (for yellow coloring)