WIL-FM (92.3 MHz) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission.^[1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).

WIL-FM plays a variety of country music in St. Louis.^[2] WIL-FM personalities include Remy & Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks.

WIL-FM was first licensed in 1962. It was the sister station to WIL (1430 AM). It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974.^[3]

Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011.^[4] The sale was completed on April 29, 2011.^[5]

On January 30, 2017, WIL-FM re-branded as "New Country 92.3".^[6]

On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding.^[7]

Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.

On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)).^[8]