107.3 began as WANS-FM on October 24, 1967, the FM sister station to 1280 WANS.[4] They broadcast out of studios in Anderson on Clemson Boulevard. WANS-AM-FM were highly rated Top 40 radio stations through the 1960s and 70s, with the AM station eventually switching to oldies music, while the FM continued playing the hits. After being a top 40 powerhouse for many years, owner Radio Anderson sold them to Degree Communications, another local owner, in 1988. The new owner cut staff, promotions and other costs. The AM once again simulcast the FM station. Ratings dropped in a drastic way.
By 1990, the station was bankrupt. WANS-FM flipped from top 40 to adult contemporary-formatted WWMM as "Magic 107.3" in February 1992 after the station was sold to Desert Communications for $3 million.[5] In 1994, due to low ratings and facing competition from WMYI and WSPA-FM, the adult contemporary format was dropped. 107.3 WWMM changed its format and call sign to urban contemporary as "107.3 JAMZ", WJMZ-FM.
In 1995, AmCom Carolinas Inc. sold WJMZ to WROQ owner ABS Communications Inc., for $5.3 million.[6] ABS immediately took over WJMZ in a local marketing agreement. In 2001, the station was sold to Cox Media Group, a major radio, TV and newspaper owner based in Atlanta.
WJMZ carried the station slogan, "The Peoples' Station" until 2003, when it changed to "Today's R&B." In 2009, WJMZ-FM earned a Marconi Award as Urban Station of the Year from the National Association of Broadcasters. In 2010, disc jockey Kelly Mac won the Marconi Award for Medium Market Personality of the Year.
On July 20, 2012, Cox Radio, Inc. announced the sale of WJMZ-FM and 22 other stations to Summit Media LLC for $66.25 million. The sale was consummated on May 3, 2013.[7][8]
