WLTF

WLTF

WLTF

Radio station in Martinsburg, West Virginia

WLTF is a radio station licensed to Martinsburg, West Virginia. Owned by WVRC Media, it currently broadcasts an adult contemporary format.

Quick Facts Broadcast area, Frequency ...

Its signal covers the "four state" region, east into Washington, DC, south to Luray, Virginia, west into Grantsville, Maryland, and north into Altoona, Pennsylvania, although the station primarily targets Martinsburg.

History

On October 31, 2014, Prettyman Broadcasting announced the sale of WLTF to West Virginia Radio Corporation (WVRC) for an unknown sum.[4] Included in the same were sister stations WEPM and WICL.[4] WVRC assumed control of the stations, through a Local marketing agreement, on November 1.[4] The purchase was consummated on February 13, 2015, at a price of $3 million.

On November 24, 2017, the station flipped back to a CHR format and changed its call sign back to WKMZ-FM. The station was unable to reclaim its legacy WKMZ callsign due to the existence of WKMZ-LP in Ruckersville, Virginia.[5]

On April 24, 2019, the station changed its call sign back to WLTF.

On April 30, 2019, WLTF dropped its contemporary hit radio format as "97.5 WKMZ" and began stunting with Christmas music as "Santa 97.5".[6] At Midnight, on May 1, 2019, the stunting ended and the format of WLTF flipped back to adult contemporary branded as "Today's 97-5".[6]

References

  1. [1]
    "Call letter actions" (PDF). Broadcasting. December 10, 1973. p. 58.
  2. [2]
    "Actions of April 20" (PDF). Broadcasting. April 30, 1962. p. 84.
  3. [3]
    "Facility Technical Data for WLTF". Licensing and Management System. Federal Communications Commission.
  4. [4]
    "West Virginia Radio Corporation Expands Into Martinsburg/Hagerstown/". radioinsight.com. October 30, 2014. Retrieved October 30, 2014.
  5. [5]
    "WKMZ Returns To Hagerstown With CHR". radioinsight.com. Retrieved November 24, 2017.
  6. [6]
    "Today's 97.5 WLTF Returns To Martinsburg/Hagerstown". radioinsight.com. May 1, 2019. Retrieved May 1, 2019.
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