The Bill Norman years

Starting in 2001, WNMB was leased by Bill Norman, who managed WNMB FM in the 1970s and returned to the area after 20 years in Albemarle, North Carolina. Norman also became the morning host, while his wife Susi Norman, also a WNMB FM employee in the early days, took the midday shift. Larry Schropp, another member of the WNMB FM team, was the afternoon DJ.^[5]

On January 19, 2011, Ted Bell's "All Request Beach Cafe" lunch hour show moved to WNMB from WVCO.^[6] In late April 2011, WNMB owner Bill Norman resurrected WVCO. Ted Bell moved mainly back over to WVCO (where he had been previously for about 11 years). However, Bell could still be heard on WNMB as well. Both radio stations were located together in the WNMB building on Pine Avenue in North Myrtle Beach.

Owner Bill Norman suffered a serious stroke^[7] on September 29, 2012,^{[citation needed]} and died at Grand Strand Regional Medical Center on October 14, 2012,^[8] from what initially was labelled a "cerebral vascular accident" on the death certificate. On October 19, 2012, the Myrtle Beach Police Department launched an investigation into Norman's death. WMBF-TV reported on December 6–7, 2012, that a 53-year-old nurse, Janet Kupka, had given Norman 20 milligrams of morphine instead of the prescribed 4 milligrams. Kupka allegedly admitted to a witness that she gave Norman the drug Diprivan. Norman was brain dead due to the stroke. Norman's body had been cremated and was not available to be autopsied. The cause of death may be changed to an overdose.^[7] In a filing with the FCC, Norman's widow is listed as his personal representative and owns 50% of WNMB in that capacity, in addition to the 50% stake she already held.^{[citation needed]}

After Bill Norman

In 2014, WNMB changed from playing 1950s' and '60s' music to playing music from the '60s, '70s, and '80s. Previously, under Mr. Norman's tenure, the station had played a wide range of true golden oldies and had a considerable audience. Also, Mr. Norman was active in the community and had many advertising clients on his air. After the shift in music, the station's identity changed dramatically. The station did continue serving the community. The North Myrtle Beach High School "Coaches Show" aired Wednesdays and Thursdays during the evening.

On May 15, 2015, it was reported that an agreement had been reached to sell WNMB to Beatty Broadcasting Company for $25,000 with an option to buy the tower site for $150,000.^[9] The sale was consummated on August 1, 2015. WNMB was reported in the North Myrtle Beach Times as silent on November 12, 2015, with general manager Gary Beatty citing factors such as "FCC restrictions on the station's signal and the status of AM radio in general" as well as the death of former owner Bill Norman contributing to the decision.^[10] The station was listed as "licensed and silent" as of November 12, 2015 in the FCC's CDBS station search.^[11]

Sale to Colonial Radio Group

Effective June 21, 2016, Beatty Broadcasting sold WNMB's license to Colonial Radio Group, Inc. (Olean, New York-based Colonial Media and Entertainment) for $1,000. Colonial aimed to relaunch the station in fall 2016. On November 1, 2016 WNMB returned to the air with a gospel format.^{[citation needed]} WNMB later changed formats to classic rock with translator W238CJ, branded first as "95.5 the Beach" and later as "95.5 The Drive".^[12] On December 11, 2018, WNMB went silent, but resumed operations on April 23, 2019. In May 2021, the "Carolina Country" format previously heard in the Myrtle Beach area on WMIR-FM moved to WNMB as Andrulonis sold WMIR-FM to another broadcaster. In February 2022, Colonial Radio Group sold WNMB to Gorilla Broadcasting Company for $400,000.^[13]

El Gallo

On June 6, 2022, coincident with the consummation of the sale to Gorilla Broadcasting, WNMB’s format was changed from country to Regional Mexican, branded as "El Gallo".^[2]