What Car?

What Car? is a long running United Kingdom monthly automobile magazine and website, currently edited by Steve Huntingford and published by Haymarket Consumer Media.

What Car?
What Car? magazine cover, April 2017
EditorSteve Huntingford
Former editorsJim Holder; Chas Hallett; Steve Fowler; Rob Aherne; Mark Payton; Richard Feast
CategoriesCar buyer's guide
Circulation55,459 (Jan–Dec 2017)[1]
PublisherHaymarket Consumer Media
First issue1973 (1973)
CompanyHaymarket Media Group
CountryUnited Kingdom
Based inTwickenham, London, England

First published in 1973, What Car? is intended primarily as a magazine for car buyers rather than dedicated enthusiasts. In addition to first drives and group tests of the latest models, it contains an extensive buyer's guide section to help consumers choose the right car for their needs and provides tips on how to get discounts on cars.

In 1978, the magazine held its first Car of the Year Awards, giving advice on the best models to buy, and this has since been an annual – and eagerly awaited – feature. In 1996, the website www.whatcar.com was launched. More recently, What Car? launched another print edition in 2006, published in India every two months, which subsequently became a monthly publication.

What Car? was featured in the 2018 movie Early Man, though under the name What Chariot?.