Original series

Unlike the American version, where the numbers on the wheel correspond to the amount of money won by each contestant, the British version instead referred to these amounts as 'points'. These points have no cash value; their only purpose was to determine the grand finalist, or to choose a winner for a particular round. There was a reason for this: between 1960 and 1992, the Independent Broadcasting Authority and, for the last two years, its successor the Independent Television Commission imposed caps on the top prize game shows could give away per week, and standardising the prize on offer per episode ensured the programme did not breach the set limits.

Points earned from all players carried on to proceeding rounds, and only scores for the current round were susceptible to Bankrupts, meaning a winner could be crowned who had never solved a puzzle, but acquired a large number of points. This rule would encourage sacrificing a player's turn if he or she did not know the puzzle rather than risking his or her points by spinning again.

For the first three series, before the recording of each episode, each contestant spun the wheel; the contestant with the highest score would start the first round. In the programme proper, the contestant was asked a 50/50 trivia question, and if the contestant answered correctly, they spun the wheel. If the contestant landed on a number, they had to pick a letter. If the letter appeared on the puzzle board, the contestant earned the value multiplied by the number of times the letter appeared. A player was allowed to purchase a vowel for a flat rate of 250 points for any number of repetitions as long as that vowel appeared in the puzzle. The contestant would then spin the wheel again, but the contestant's turn would end if the contestant either (a) landed on a number but picked a letter that did not appear on the puzzle board, earning the contestant no points (but not deducting the number the contestant landed on); (b) bought a vowel that did not appear in the puzzle (still costing the 250 points); (c) landed on the "LOSE A TURN" space; (d) landed on the "BANKRUPT" space, losing the contestant's total score for that round (but not from previous rounds); or (e) attempting to solve the puzzle but giving an incorrect answer.

If the contestant landed on the "FREE SPIN", the contestant would be given a "FREE SPIN" token and would spin the wheel again. If the contestant landed on a number but picked a letter that did not appear on the puzzle board, or landed on the "LOSE A TURN" space or the "BANKRUPT" space, the contestant could give their "FREE SPIN" loop to the host and spin again. They could alternatively hand over play to the next contestant.

If the contestant answered the 50/50 trivia question incorrectly, they would not spin the wheel; play would move on to the next contestant.

In the speed round, the host would spin the wheel with the centre player's arrow determining the point value for each contestant. Vowels were worth nothing, and consonants were worth whatever the value spun. The left player would go first. No more 50/50 questions were asked.

From the fourth series onward, the 50/50 trivia individual questions were dropped. Instead, at the start of each round, the contestants would be asked a general knowledge question and the first contestant to buzz in and answer correctly would gain control of the wheel (this included the speed-up round).

Also from the fourth series onward, from Round 3 to the end, the points on the wheel were worth double (although the wheel did not show the values at double points).

The yellow (centre) player's arrow determined the point value for each consonant in the speed-up round (and during the final spin both Walsh and Leslie employed the catchphrase "No more spinning, just winning!" while explaining how the speed-up round worked). Vowels were worth nothing, and consonants were worth the value spun. In case of a tie, each player tied for the lead spun the wheel and the player who spun the higher number went through. In the final series, this was replaced by a tie-break question on the buzzer, and whoever answered correctly first went into the final.

In the Grand Finale, the winning contestant chose from one of three bonus prizes to play for: a car, a luxury holiday, or a cash prize. The series in 1994 differed, in that the prize the contestant won for solving the puzzle was a car plus the cash prize of £10,000. In one episode in 1994, the prize was two cars and £10,000.^{[citation needed]} From 1995 to 1998, the player chose one of two envelopes, one with the car and the other with £20,000. The prize chosen, the Grand Finale continued with the contestant choosing five consonants and a vowel. The contestant had 15 seconds to solve the puzzle to win the prize. Unlike other versions, the player could solve any one word individually, and then work on any other word in the puzzle. For example, if the puzzle was "A CUP OF TEA", the player could solve "OF", then "A", then "TEA", and finally "CUP" to complete the puzzle.

In the final series, "LOSE A TURN" was changed to "MISS A TURN", for reasons unknown, and a "500 Gamble" wedge was added. If a player landed on the latter wedge, they had the option of going for 500 points per letter or gambling their round score. If they chose to gamble their points and called a correct letter, their score would be doubled with 1,000 (2,000 starting in the third round) for each appearance of said consonant added to the sum;^{[clarification needed]} an incorrect letter was the same as Bankrupt.

In the rare event two or all three players were tied for first place, the host had each player spin the wheel once, and the highest number spun won the game. Spinning a "BANKRUPT," "LOSE A TURN/MISS A TURN," or "FREE SPIN" did not allow another spin and thus counted as a zero score.

Revival series

The rules in the revival are more faithful to the original American version of the show. Each episode consists of six standard puzzle rounds, with toss-up rounds before the first, third, fifth and final puzzles. Each toss-up round consists of three puzzles each worth £500 for the first two rounds and £1,000 for the last two rounds. The wheel now contains money amounts from £100 to £2,000, along with two 'Prize' tokens that award a prize to the contestant who claims it regardless of the puzzle's outcome, but do not count towards their score.

A bonus round is played by the contestant who solves the third puzzle. After selecting one of three categories, the puzzle is displayed with all instances of R, S, T, L, N, and E revealed and the player must choose three more consonants and another vowel. After all instances of the chosen letters are revealed, if the player could solve the puzzle within ten seconds, the player won a bonus prize.

The final round is played in a 'speed-up' format, with the amount spun on the host's final spin being the value of each consonant. Another bonus round is then played in the same manner as the first by the contestant who has the most total money, who spins a mini wheel with 24 envelopes to determine the prize.

Original run

Unlike the original American version, instead of cash prizes, successful spinners from each round were rewarded with a choice of three prizes which might contain household appliances, a holiday, etc. In 1988, the prizes for the final were a trip (an oriental furnished living room on 6 September and a luxury bathroom on 13 September), a new car (or sometimes a new boat), or a cash jackpot at £3,000 (£2,000 on the last two episodes of the first series). In 1989, the cash value increased to £4,000, from 1993 the cash value increased again to £5,000. On the celebrity specials, solving the final puzzle donated £5,000 to the celebrity's favourite charity. During the 1994 series, solving the final puzzle won both £10,000 and a new car. In some episodes in 1994 this was increased to two cars and £10,000. The prize was later increased to £20,000 or a car from 1995–1998, with the winning contestant randomly selecting his/her prize by choosing one of two sealed envelopes.

During the daytime series, winners of each round could choose from an array of prizes laid out on stage, (CD player, dishwasher, etc.) The cash prize for the final puzzle was dropped to £2,000. Players could also pick the same prize more than once and on some occasions, contestants made requests for an opponent who had won nothing to pick a prize, and Leslie always upheld the request.

All contestants in all series, win or lose, went home with a Wheel of Fortune watch (and sometimes other WoF-related merchandise).

In the final, the winning contestant had a free choice of five consonants and one vowel in order to help identify the answer within 15 seconds and win the prize.

2024 revival

For the 2024 revival, the contestants played for cash. The bonus round resembled the American version, with a mini bonus wheel containing 24 envelopes with various cash amounts from £10,000 up to £50,000 (with a £15,000 minimum for most episodes).

An additional midway bonus round was played at the end of the first half by the contestant who solved the puzzle in the third round. Solving the bonus round would win a contestant a luxury holiday.

Prize spaces are played differently compared to the American version. Upon landing on a prize space, a contestant immediately wins the prize by guessing a consonant in the puzzle; there is no need to solve the puzzle without hitting Bankrupt as in the American version. Another difference is that prizes won do not count toward game scores.

Special prizes

• During the primetime series, the second and third round began with the hostess presenting a special prize (usually jewellery) which could be won by landing on a prize star and going on to solve the puzzle.
• During Bradley Walsh's run, the first player in the third round to land on a special disc and also put a letter on the board won the contents of "Brad's Box".^[2] This bonus carried over into the prime time John Leslie series and was renamed "Leslie's Luxury" but during Leslie's series, there were two boxes; one would be for the men, and the other one would be for the women (prime time series).
• Starting in 1996, one puzzle would contain a "cash pot" letter (gold in 1996 and 1997, red thereafter) which would net that player £100 for solving the puzzle immediately after finding the letter (both formats).
• The winning contestant had a chance to win another £100 by guessing a special, partially-revealed "puzzler" related to the puzzle just solved. (daytime series).
• During the second round on the daily series, a mystery prize would be awarded to the contestant if he/she picked up the token and solved the round two puzzle.

Wrong way spin outtake

One notable outtake from the show involved a man who spun the wheel in the wrong direction, forcing the show to be postponed until the next day. As the British wheel has a gearing mechanism to regulate its speed, this action promptly broke said gears and the studio technicians spent hours trying to fix it.^[3]

Original series

Specials

The two Hogmanay Specials were only broadcast to the Scottish and Grampian Television regions.

• 1988: With Amanda Laird, Teri Lally and Andy Cameron.
• 1989: With Andy Cameron, Paul Coia and Viv Lumsden.

Revival series

On 27 June 2023, it was announced that ITV had commissioned a revival of the game show to air on ITV1 and ITVX in January 2024. The revival will be produced by Whisper North, a division of Sony Pictures Television-backed Whisper TV, in association with Sony Pictures Television and Paramount Global Content Distribution, and Graham Norton would be the new presenter. The revival will run for eight episodes, which will include two celebrity specials.^[1] A non-broadcast pilot was originally recorded in 2020 with Alison Hammond as presenter, but ITV announced in June 2022 that they would not go forward on a full series.^[13]