The White Ribbon Alliance (WRA) is an international non-profit organization that advocates for maternal health. The alliance focuses on ending maternal mortality and improving the health of mothers and newborns. The nonpartisan, non-governmental membership organization was initially established in 1999 as the White Ribbon Alliance for Safe Motherhood. It operates as an alliance convening many global, national and sub-national partners.

The White Ribbon Alliance organises stakeholders' meetings through its National Alliances. It supports reproductive health and reproductive rights.^[1]

The White Ribbon Alliance was formed in 1999 as an informal coalition of non-governmental organizations.^[2] It is registered as a 501(c)(3) organization in the United States. The organization maintains an extensive network of Alliances and members around the world, including 14 National Alliances in Bangladesh,^[3] India,^[1] Indonesia, Kenya,^[4] Malawi,^[5] Mexico, Nepal, Nigeria,^[6] Pakistan,^[7] Uganda, United Kingdom, and Zimbabwe.^[8]

In 2011, the White Ribbon Alliance led an effort to create a charter for Respectful Maternity Care that detailed the rights of women who seek maternity care.^[9][1] White Ribbon Alliance India established National Safe Motherhood Day in 2003. The annual observance on 11 April coincides with the birthday of Kasturba Gandhi.^[10] As part of its campaign against gender-based violence, the Alliance established the Flint Festival of Rights in 2023. The event included the exhibition of the Red Dress collaborative embroidery project.^[11]

The White Ribbon Alliance has received support from the MacArthur Foundation,^[12] the Bill & Melinda Gates Foundation, and Amref Health Africa.^[5]