William C. Durant

William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry, who created a system in which a company held multiple marques each seemingly independent, with different automobile lines bound under a unified corporate holding company. Durant, along with Frederic L. Smith, co-founded General Motors, as well as Chevrolet with Louis Chevrolet. He also founded Frigidaire.

William C. Durant
Born
William Crapo Durant

(1861-12-09)December 9, 1861
DiedMarch 18, 1947(1947-03-18) (aged 85)
OccupationBusiness
Spouse(s)Clara Miller Pitt (div.)[1]
Catherine Lederer (1886–1947)[2]
ChildrenMargery Pitt Durant (1887–1969)[3]
Russell Clifford Durant (1890–1937)