William_Lutz
William D. Lutz
American linguist (born 1940)
William D. Lutz (/lʌts/; born December 12, 1940) is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a famous essay The World of Doublespeak on this subject as well as the book Doublespeak [1] His original essay and the book described the four different types of doublespeak (euphemism, jargon, gobbledygook, and inflated language) and the social dangers of doublespeak.