Woodkid

Yoann Lemoine

Yoann Lemoine

French music video director, graphic designer and musician


Yoann Lemoine (French pronunciation: [jɔan ləmwan]; born 16 March 1983), known professionally as Woodkid, is a French music video director, graphic designer and singer-songwriter.[5][6] His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's "Back to December", Lana Del Rey's "Born to Die" and Harry Styles's "Sign of the Times".

Quick Facts Background information, Also known as ...

Lemoine is also a chamber pop musician.[7] On 28 March 2011, he released his first EP Iron EP.[8] On 18 March 2013, he released his first album titled The Golden Age, which is an autobiographical record.[9] He released his second album S16 on 16 October 2020, more than seven years later, following some single releases.

Life and career

Early life

Yoann Lemoine was born in Poland to a mother of Polish-Jewish origin, then they moved later on in his life to Tassin-la-Demi-Lune, near Lyon.[10] He studied illustration and animation at the Émile Cohl school, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004, Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006, Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.[11][12]

Woodkid performing at the Kaufleuten in Zurich, 2013

2011–2019: Beginnings, The Golden Age, and other ventures

His first musical project is about the transition from childhood to adulthood and his countryside background. The songs can be described as 'organic' and wooden. The project is about a kid, who starts organic and later turns himself into marble.[8] One explanation as to why Lemoine became a musician is that guitarist Richie Havens gave him a ukulele during a video shoot he was directing.[13] Woodkid released the Iron EP on 28 March 2011.[8] For the music video for the single "Iron" (composed by Yoann Lemoine), he collaborated with English model Agyness Deyn.[14] The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations[15] and the film Hitchcock as well as the TV series Teen Wolf.

On 6 October 2011, during a live performance in Brussels, he performed a cover of the Katy Perry song "Teenage Dream"[16] (whose official video he directed). On 15 October 2011, he sang on stage with Lana Del Rey in New York City.[17][18] He co-created the video for her song "Born to Die".[19] He performed at the London Jazz Festival on 15 November 2012.[20]

The French couture brand Dior Homme's fall-winter 2013 collection, "A Soldier on My Own", was inspired by Woodkid's "Iron", and is named after a phrase in the lyrics. The song was used as the soundtrack of the show.[21]

Woodkid and Philip Glass after their conference about New York Minimalism at the Opera de Saint Etienne in 2014

On 15 December 2012, Lemoine announced he was beginning recording of his debut album, to be named The Golden Age.[22] It was released on 18 March 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on 14 December 2012[23] and released the album's corresponding track listing one week later on 21 December on his official Facebook page.[24]

"Run Boy Run" was directed by Lemoine himself[25] and was used in several O2 and Science Channel adverts (those voiced by Sean Bean).[26][27] It was also used in the teaser trailers for the BBC's series Musketeers, in January 2014.[28] The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards. The song was also used in the trailer for the game Dying Light. "Run Boy Run" and "I Love You" were featured on the soundtrack of the 2014 film Divergent. During his Golden Age tour, Woodkid performed at the London Brixton Academy with the BBC Concert Orchestra[29] in November 2013,[30] and was invited by the Montreux Jazz Festival to perform for the second time with the Sinfonietta de Lausanne at the Stravinsky Auditorium.[31] The Golden Age tour performances were marked by a well-coordinated light show and visual projections that included imagery from his music videos.[32] The song is also used in the Umbrella Academy, in connection to Number 5, and the episode was also called Run Boy Run.

In January 2014, Lemoine / Woodkid was invited to give a performance and talk about the New York minimalist movement with Philip Glass by the Opéra and Museum of Modern Art of Saint-Étienne.[33] In February 2014, Woodkid received the award for best stage performer at the French equivalent of the Grammy Awards, Les Victoires de la Musique.[34] In 2014, Woodkid / Lemoine worked as creative director for Pharrell Williams' 24 Hours of Happy music video concept, seen more than 600 million times on YouTube.[35][36] He also served as creative director of the video campaign for John Legend's album Love in the Future, produced by Kanye West, including videos for "Who Do We Think We Are", directed by Paul Gore[37] and "Made to Love", directed by Daniel Sannwald.[38]

In April 2014, Woodkid performed at Coachella.[39] On 26 June 2014, Woodkid opened the Montreal International Jazz Festival with a free outdoor concert to an audience of 100,000+.[40] In July 2014, Ubisoft released its second cinematic trailer for Assassin's Creed Unity, where "The Golden Age" was played. In August 2014, Woodkid performed at the FM4 Frequency Festival in Austria. In December 2014, Woodkid performed at Wonderfruit in Thailand. He also directed Pharrell Williams's Coachella show, featuring Jay Z, Gwen Stefani, Usher, Pusha T, Busta Rhymes, and Puff Daddy.[41] The Cavaliers Drum and Bugle Corps featured "Run Boy Run" as part of their 2015 repertoire, entitled "Game On".

On 15 July 2016, Woodkid performed at the Montreux Jazz Festival at a special "Woodkid and Friends" evening with a nearly all acoustic set. He was accompanied by the Sinfonietta de Lausanne orchestra and a choir of children from the Montreux Choral Festival. Among his friends who also performed at this event were Son Lux, The Shoes, Ed Droste, Thomas Bloch, and actress Elle Fanning singing for the first time live on a stage.[42] On 16 September 2016, Woodkid promoted Mykki Blanco's debut album on his Facebook page. He is featured on the single "High School Never Ends" and helped produce the album. In March 2017, the second episode of 13 Reasons Why aired, featuring "Run Boy Run". In February 2019, the second episode of The Umbrella Academy aired, which also featured "Run Boy Run" and used the song as the episode's namesake. In May 2022, the fifth episode of The Pentaverate aired, which also featured "Run Boy Run".

2019–present: Singles, S16 and collaboration with Paris 2024

On 7 May 2019, Woodkid released the EP Woodkid For Nicolas GhesquièreLouis Vuitton Works One, featuring Jennifer Connelly and Moses Sumney.

On 12 December 2019, Woodkid announced the production of a new album set to release in 2020. On 24 April 2020, Woodkid released "Goliath", the first single from his upcoming album.[43] He released on 16 October 2020 his next album "S16".[44] In 2021, Woodkid teamed up with Paris 2024 to compose a new song called "Prologue", this song was featured in the closing ceremony of the Olympic Games Tokyo 2020 and the 2020 Summer Paralympics closing ceremony and was released on digital platforms on 8 August of that year.

On 27 October 2021, Woodkid announced on Twitter[45] that he had made an original song for the Riot Games series Arcane. The song in question, "Guns For Hire", was featured in the sixth episode of the series released in November 2021. On 30 November 2021, Woodkid made a post threatening legal action concerning the use of his music in propaganda from a group supporting politician Éric Zemmour. The post quickly gained popularity, gathering over 48,000 likes in just 7 hours.[46]

In 2022, Lemoine collaborated with French singer-songwriter Mylène Farmer on her twelfth album, "L'Emprise", producing more than half of the album. He also provided the artwork for the album.

Directing and awards

In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.[47]

Lemoine's films are produced by Iconoclast.[48]

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles[49] and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna.[50]

Personal life

Lemoine is openly gay.[51][52][53]

Discography

Albums

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Soundtracks

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Extended plays

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Singles

As lead artist

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Notes

  1. "Run Boy Run" did not enter the Ultratop 50, but peaked at number 43 on the Flemish Ultratip chart.[56]
  2. "I Love You" did not enter the Ultratop 50, but peaked at number 28 on the Flemish Ultratip chart.[56]

Music videos

More information Year, Song ...

Videography as director

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Awards

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References

  1. Lester, Paul (23 January 2013). "New band of the week: Woodkid". The Guardian. Retrieved 14 April 2016.
  2. DeVille, Chris (26 March 2014). "Pharrell – "Happy (Woodkid Sad Remix)" (Stereogum Premiere)". Stereogum. Retrieved 14 April 2016.
  3. Baggs, Michael (8 April 2014). "The 23 Coolest Bands And Artists on the 2014 Coachella Line-up". Gigwise. Retrieved 14 April 2016.
  4. Harrington, Jim (28 April 2013). "Review: Montreal Jazz Festival, Days One and Two". JazzTimes. Retrieved 14 April 2016.
  5. "Young French Director". wired.co.uk. 8 June 2011. Retrieved 8 June 2011.
  6. "Official Website About". Archived from the original on 24 December 2011. Retrieved 8 June 2011.
  7. Visco, Gerry (29 April 2014). "Woodkid is On Point". Interview Magazine. Retrieved 10 December 2018.
  8. Fleischer, Norman (18 June 2013). "Interview: Woodkid – "I may call myself an entertainer"". NBHAP. Retrieved 25 June 2013.
  9. "Woodkid fait feu de tout bois". Rfimusique.com. 18 March 2013. Retrieved 10 August 2014.
  10. "YOANNmain". Archived from the original on 4 April 2011. Retrieved 20 February 2012.
  11. "WOODKID live in Paris [video] | Grateful Grapefruit". Gratefulgrapefruit.com. 27 January 2012. Retrieved 29 March 2013.
  12. "Le Ukulélé de Woodkid". Retrieved 18 February 2015.
  13. "Work with Agyness Deyn". Vogue. 8 June 2011. Archived from the original on 18 August 2011. Retrieved 8 June 2011.
  14. "Woodkid – Teenage Dream". YouTube. Retrieved 10 August 2014.
  15. "Lana Del Rey signs with Interscope". 28 October 2011. Retrieved 6 November 2011.
  16. Lana Del Rey – Born To Die. YouTube (14 December 2011). Retrieved on 22 January 2012.
  17. "Woodkid". Archived from the original on 26 December 2012. Retrieved 24 January 2013.
  18. "Woodkid For Dior". Archived from the original on 28 May 2013. Retrieved 23 February 2012.
  19. The Golden Age :.... Facebook. Retrieved on 22 January 2012.
  20. "WOODKID – The Golden Age – March 18, 2013". YouTube. 14 December 2012. Retrieved 29 March 2013.
  21. "Timeline Photos". Facebook. Retrieved 29 March 2013.
  22. "Woodkid Run Boy Run". theinspirationroom.com. 16 December 2012. Retrieved 28 January 2013.
  23. "Science Channel Commercial". Commercial Tunage. Retrieved 26 November 2013.
  24. Duong, Christine (26 December 2013). "Trailer: "The Musketeers" Comes to BBC One on Jan. 2014". popinsomniacs.com. Retrieved 3 April 2014.
  25. Merry, Elspeth. "Woodkid at Brixton Academy". 1883 Magazine.
  26. Bedian, Knar (20 October 2013). "Woodkid". Sound of Boston.
  27. Interactive, Iconoclast. "Pharrell Williams - Happy". Pharrell Williams - Happy.
  28. "Pharrell Williams 'Happy' by We Are From LA & Yoann Lemoine". promonews.tv. 27 November 2013. Retrieved 8 March 2014.
  29. Yoann Lemoine [@Woodkid] (30 November 2021). "[picture] Communiqué – Génération Zemmour, groupe de soutien à la candidature de Monsieur Eric Zemmour aux prochaines élections présidentielles a publié une vidéo de propagande utilisant, de manière totalement illicite, ma musique et j'entends donc clairement engager des poursuites dans ce cadre" [Press release - Génération Zemmour, a group supporting the candidacy of Mr. Eric Zemmour in the upcoming presidential elections, has published a propaganda video using my music in a totally illicit manner, and I therefore clearly intend to take legal action in this context.] (Tweet) (in French). Retrieved 8 February 2022 via Twitter.
  30. "Official Website Awards". 8 June 2011. Retrieved 8 June 2011.
  31. "ICONOCLAST U.S." iconoclast.tv.
  32. "2012 MVPA Award WINNERS". VideoStatic. 2 June 2012.
  33. Miguel Cullen (6 February 2013). "Paris Is Burning — Woodkid". Clash. Retrieved 27 January 2022.
  34. Gerry Visco (29 April 2014). "Woodkid is on point". Retrieved 27 September 2016.
  35. Jérémy Patinier (12 May 2017). "Woodkid se livre comme jamais: virilité, identité, homosexualité" [Woodkid opens up like never before: masculinity, identity, homosexuality]. Têtu. Retrieved 27 January 2022.
  36. "Discographie Woodkid". Les Charts (Hung Medien). Retrieved 16 October 2018.
  37. "Discographie Woodkid". Austrian Charts (Hung Medien). Retrieved 16 October 2018.
  38. "Discographie Woodkid". Ultratop. Retrieved 16 October 2018.
  39. "Discografie Woodkid". Ultratop. Retrieved 16 October 2018.
  40. "Discographie von Woodkid". GfK Entertainment. Retrieved 22 October 2020.
  41. "Discografie Woodkid" (in Dutch). Dutch Charts. Retrieved 16 October 2018.
  42. "Discographie Woodkid". Swiss Hitparade. Retrieved 16 October 2018.
  43. "Woodkid". Official Charts Company. Retrieved 16 October 2018.
  44. "Woodkid – Chart history (Billboard 200)". Billboard. Retrieved 16 October 2018.
  45. "Woodkid – Chart history (Top Rock Albums)". Billboard. Retrieved 16 October 2018.
  46. "Palmarès 2013 des certifications UPFI". UPFI. Archived from the original on 10 August 2019. Retrieved 12 August 2014.
  47. "The Official Swiss Charts and Music Community: Woodkid". Swiss Charts. Hung Medien. Retrieved 16 October 2018.
  48. "S16 by Woodkid on Apple Music". Apple Music. 16 October 2020. Retrieved 12 October 2020.
  49. "Top Albums (Week 43, 2020)" (in French). Syndicat National de l'Édition Phonographique. Retrieved 26 October 2020.
  50. "Desierto (Original Motion Picture Score) by Woodkid on Apple Music". iTunes Stoe. 8 April 2016. Retrieved 16 October 2018.
  51. "Iron EP iTunes page". apple. January 2013. Retrieved 9 July 2016.
  52. "Ellis – EP by Woodkid & Nils Frahm on Apple Music". iTunes Store. 8 July 2016. Retrieved 16 October 2018.
  53. "British certifications – Woodkid". British Phonographic Industry. Retrieved 27 August 2022. Type Woodkid in the "Search BPI Awards" field and then press Enter.
  54. "Génération(s) Eperdue(s) by Various Artists on Apple Music". iTunes Store. 30 March 2018. Retrieved 16 October 2018.
  55. "Pale Yellow by Woodkid". Spotify. 12 June 2020. Retrieved 12 October 2020.
  56. "Horizons Into Battlegrounds by Woodkid". Spotify. 29 September 2020. Retrieved 12 October 2020.
  57. "Clear (feat. Woodkid) by Panteros666 on Apple Music". iTunes Store. 10 July 2015. Retrieved 16 October 2018.
  58. "Karma (feat. Woodkid) – Single by Mahmood on Apple Music". iTunes Store. 10 June 2021. Retrieved 12 June 2021.
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  60. "Interview with Nolwenn Leroy". elle.fr (in French). 19 December 2009. Retrieved 6 November 2013.
  61. "Katy Perry Talks 'Gorgeous' Video For 'Teenage Dream'". MTv. 8 June 2011. Retrieved 8 June 2011.
  62. THE SHOES | Gratis muziek, tourneedata, foto's, video's. Myspace.com (8 December 2011). Retrieved on 22 January 2012.
  63. The Shoes – Wastin Time On Vimeo. Vimeo.com. Retrieved on 22 January 2012.
  64. Volledige naam. "Twitter". Twitter. Retrieved 29 March 2013.
  65. JJ lyfe (10 February 2012). "Music Video News: IN PRODUCTION: Drake f/ Rihanna – Yoann Lemoine, dir". Video Static. Retrieved 29 March 2013.
  66. "Harry Styles releases debut single 'Sign of the Times'". Sony Music UK. 7 April 2017. Retrieved 6 May 2020.
  67. "FKA twigs Shares New Video for "Killer": Watch". Pitchfork. 20 July 2022. Retrieved 15 January 2022.
  68. "Cannes Lions Advertising Festival Award List". DDB Paris. 8 June 2011. Retrieved 8 June 2011.
  69. "Awards won by Aides Graffiti". Aides. 8 June 2011. Archived from the original on 15 March 2012. Retrieved 8 June 2011.
  70. "Eurobest – Europe's Creative Advertising Festival and Awards". Archived from the original on 7 April 2011. Retrieved 23 April 2011.
  71. "m-v-f- awards". Retrieved 30 August 2023.
  72. "UK Music Video Awards 2020: all the nominations!". Promonews. Retrieved 29 September 2020.

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