A wordmark or word mark is a distinct text-only typographic treatment of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up name that reads like a word (e.g., Google), or an acronym, initialism, or a series of letters (e.g., IBM).
| This article needs additional citations for verification. (February 2024) |
Wordmarks and logos are the two most common types of brand marks.[citation needed] Wordmarks, by definition, always contain the name of the product or company, whereas a logo might be a textless image only. For example, the Coca-Cola, Disney, and FedEx logos are graphical versions of those names, while the Starbucks logo contains no text.
A wordmark logo (also called a lettermark or a lettermark logo) is a type of logo, not a type of wordmark, which consists of just text set in a particular style, such as a typeface or color, without other graphical features.[citation needed] For example, the SONY logo contains only the name in uppercase, set in a particular typeface. In some cases, such as Disney's logo, a custom or proprietary typeface is used.[citation needed]