Wódka_Żołądkowa_Gorzka

Wódka Żołądkowa Gorzka

Wódka Żołądkowa Gorzka

Polish vodka


Wódka Żołądkowa Gorzka (Polish pronunciation: [ˈvutka ˌʐɔwɔntˈkɔva ˈɡɔʂka]) − colloquially shortened to Żołądkowa Gorzka or Żołądkowa − is a herbal vodka from Poland, and the leading brand of Polmos-Lublin/Stock Polska since 1950.

Quick Facts Type, Manufacturer ...

The name translating as "bitter stomach vodka", Żołądkowa Gorzka follows in a long Polish tradition of infused fruit and herb vodkas known as nalewka. The traditional Polish practice of producing nalewka dates back to at least the 16th century[1] and is typically done at home, but there are several commercial brands including Żołądkowa Gorzka.

The brand has enjoyed popularity among consumers and has been introduced to international markets. In addition to Poland, Żołądkowa Gorzka is available in the USA, Australia, United Kingdom, Canada, Germany and Spain. In 2012, the Czysta de Luxe variant was the ninth-most popular vodka in the world, by sales.[2]

Żołądkowa Gorzka has received several awards, including the Oskar FMCG 2006 award, a CoolBrands award, the gold medal at Poznan International Fair POLAGRA 2000, the Grand Gold Quality Award en 2009 and 3 Golden Stars of International Taste & Quality Institute Awards 2013.[3]

In 2009, Polmos changed the bottle design for a more modern one that is still inspired by the original and traditional bottle.[citation needed]

In 2011, alcohol by volume content was reduced from 40% to 38%, and in 2013 was further reduced to 36%.

Taste

Despite its name, Żołądkowa Gorzka is a sweet, amber-coloured vodka with a spiced aroma and herbal flavor. This is marketed as its "traditional" variety (Żołądkowa Gorzka Tradycyjna).

The Żołądkowa Gorzka brand is now used also for other types of vodka, loosely or not associated with the traditional product, in flavour variations:

  • Wódka Żołądkowa Gorzka z Miętą, with added peppermint. Introduced in 2005.
  • Żołądkowa Gorzka z Miodem, with added Polish honey. Introduced in 2006.
  • Wódka Żołądkowa Gorzka Czysta de Luxe, clear. Introduced in 2007.
  • Wódka Żołądkowa Gorzka na trawie Żubrowej, with bison grass. Introduced in 2009.
  • Wódka Żołądkowa Gorzka z Czarną Wiśnią, with black cherry. Introduced in 2014.

References

  1. Studies in Polish Civilization. Institute on East Central Europe, Columbia University. 1971. p. 347.
  2. "Najpopularniejsze wódki na świecie, strona 4". Wirtualna Polska. 2012. Retrieved 31 March 2014.
  3. "Avarded Products 2013". International Taste and Quality Institute. 2013. Retrieved 5 May 2014.

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