The North Carolina United States Senate election of 1996 was held on November 5, 1996 as part of the nationwide elections to the Senate, and coincided with the 1996 presidential election.

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1996 United States Senate election in North Carolina

← 1990 November 5, 1996 2002 →

Nominee Jesse Helms Harvey Gantt Party Republican Democratic Popular vote 1,345,833 1,173,875 Percentage 52.64% 45.92%

County results Helms:      40-50%      50-60%      60-70%      70-80% Gantt:      40–50%      50–60%      60–70%

U.S. senator before election Jesse Helms Republican Elected U.S. Senator Jesse Helms Republican

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The general election was a rematch of the 1990 election between Republican incumbent Jesse Helms and Democratic nominee Harvey Gantt, the former Mayor of Charlotte. Helms won re-election to a fifth and final term by a slightly wider margin than in 1990. Helms would ultimately tie with Furnifold Simmons as North Carolina's longest-serving U.S Senator for a record of 30 years.

In the Democratic primary, Gantt defeated Charles Sanders, who notably served as CEO of pharmaceutical company Glaxo.^[1][2] As a candidate, Gantt supported a balanced federal budget, a $10,000 tax deduction for the middle-class, while also pledging to defend Medicare and education funding.^[3]

Jesse Helms won the Republican Party's nomination unopposed.

During the campaign, Helms refused to debate Gantt or appear in public with him, instead choosing to focus his campaign's energy on television advertisements. Helms' campaign ads accused Gantt of being too socially liberal on issues such as gay rights and the death penalty. A major issue in the campaign were proposals for tobacco regulation: Helms accused Gantt of supporting President Bill Clinton's efforts to regulate tobacco use, while Gantt broke with his party to criticize Clinton on the subject.^[5]

In return, Gantt accused Helms of being out-of-touch on "kitchen table issues" affecting working-class families, and stated that Helms "appeals to the bigotry and the prejudice that may be within all of us", though stopped short of calling Helms a racist.^[6]

• 1996 United States Senate elections