Addition_Elle

Addition Elle

Addition Elle

Canadian clothing store chain


Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021.[2] Addition Elle clothing line can now be found at sister store, Penningtons.[3]

Quick Facts Industry, Founded ...

Summary

The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.[4] Addition Elle had 139 locations across Canada.[5] All clothing comes in at least a ladies' size 14 and goes up to size 26.[5] The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[6] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.

Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[7]

Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[8][9]


References

  1. "# of employees information". Glass Door. Retrieved 2011-04-06.
  2. Scriver, Amanda. "Where Are All The Plus-Size Fashion Brands In Canada?". www.refinery29.com. Retrieved 2022-02-14.
  3. "About Addition Elle". Reitmans Canada. Retrieved August 6, 2018.
  4. "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
  5. "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
  6. "Basic clothing designs". Plus Size Web. Archived from the original on 2012-01-28. Retrieved 2011-04-06.
  7. "Jessica Biffi". jessicabiffi.com. Archived from the original on September 13, 2016. Retrieved August 6, 2018.
  8. "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.

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