Aman_ki_Asha

<i>Aman ki Asha</i>

Aman ki Asha

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Aman ki Asha (Urdu: امن کی آشا, Hindi: अमन की आशा, translation: "Hope for Peace") is a campaign jointly started by two leading media houses, The Jang Group of Pakistan, and The Times of India in India. The campaign aims for mutual peace and development of diplomatic and cultural relations between the two nations in South Asia. It was established on 1 January 2010.[1]

This article is about the media campaign. For the Bollywood film, see Aman Ki Asha (film). For the world tour by Shankar-Ehsaan-Loy, see Inspiration: Aman Ki Aasha tour.

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Background

Aman ki Asha was inspired by the groundbreaking work of "Friends Without Borders"[citation needed], an international NGO, that launched bold, love-based[clarification needed] people-to-people campaigns between the children and people of both countries between 2005 - 2007.[2][3] See also

References

  1. [1]
    "Times Of India Aman Ki Asha Campaign India Pakistan border charades ad film". www.campaignsoftheworld.com.
  2. [2]
    "Friends Without Borders - the Inspiration Behind Aman ki Asha". www.friendswithoutborders.org. Retrieved 4 July 2020.
  3. [3]
    SK Pathak; SS Negi (July–December 2018). "INDIA AND PAKISTAN: BORDERS & BILATERAL RELATIONS" (PDF). The Researcher. 3 (2).
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