BET_Her

BET Her

BET Her

American pay television channel


BET Her is an American basic cable television network currently owned by the BET Networks subsidiary of Paramount Global's CBS Entertainment Group.

Quick Facts Country, Programming ...

The channel originally launched in 1996 as BET on Jazz, a spin-off from BET with a focus on jazz music programming targeting African Americans. In 2006, the network's name was shortened to BET J, and began carring a broader array of music programming of interest to its demographic (accompanying its sister soul and hip-hop-oriented networks). In 2009, the network relaunched as Centric, with a focus on lifestyle and music programming targeting an upscale audience. Centric would be re-positioned as a general entertainment brand targeting women by 2014, and in 2017, the network would be relaunched under its current name.

As of November 2023, BET Her is available to approximately 33,000,000 pay television households in the United States-down from its 2017 peak of 51,000,000 households.[1]

History

Logo used from 2017 to 2021.

The channel launched on January 15, 1996, as BET on Jazz,[2] as a spin-off channel to BET. In 2002, it was renamed BET Jazz. On March 1, 2006, the network was re-branded as BET J and the focus shifted from a pure jazz channel to a more general interest service. While jazz music still remained the stated primary focus, programming expanded to include a block of Caribbean-oriented programs as well as some R&B, neo soul, reggaetón and alternative hip hop. To a lesser extent, BET J also focused on go-go, electronica and alternative rock. Programs included My Two Cents with Keith Boykin, Bryonn Bain, Crystal McCarey Anthony and Staceyann Chin, The Best Shorts hosted by Abiola Abrams, Living the Life of Marley about Ky-Mani Marley, My Model is Better Than Your Model with Eva Pigford and The Turn On hosted by Charlotte Burley.

On April 24, 2009, network officials announced it would rebrand BET J as Centric, a new general entertainment network with lifestyle and music programming targeting "upscale" African-American adults. The new channel was considered to be a competitor to TV One, a similar network owned by radio broadcaster Radio One (now Urban One). Centric's initial lineup primarily featured programming sourced from other MTV networks and programming that had been previously announced for BET J. The network planned to launch more original programs in 2010, such as the reality series Keeping Up With The Joneses and Model City. The channel also picked up reruns of the music series Soul Train, and revived the Soul Train Music Awards. Centric launched on September 28, 2009; its launch day primetime programming featured a tribute to Michael Jackson.[3][4][5]

At its 2014 upfronts, Viacom announced that it would re-position Centric as a network targeting African-American women. Included in the repositioning was a development deal with Queen Latifah's Flavor Unit Entertainment (which saw a fourth season renewal for its comedy-drama Single Ladies, moving from VH1).[6][7]

On September 25, 2017, Centric rebranded as BET Her, as part of an ongoing restructuring of Viacom's networks around its flagship brands.[8]

Programming

This is a list of programs broadcast by BET Her as of July 2023.[9]

Current

Music Video Blocks

  • BET Her Playlist
  • Lifted
  • Morning Glow
  • Reminisce
  • Strictly R&B

BET Series & Specials

Former

See also

  • Aspire TV – an American digital cable and satellite channel owned by businessman and former basketball player Magic Johnson.
  • BET – The flagship American basic cable and satellite channel of the BET Networks, currently owned by Paramount Global, which launched in 1980 as the first television network devoted to programming targeting African-Americans.
  • Bounce TV – an American digital multicast network owned by E. W. Scripps Company.
  • TV One – an American digital cable and satellite channel owned by Urban One
    • Cleo TV – a spinoff/sister network targeting African-American women

References

  1. "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.{{cite web}}: CS1 maint: url-status (link)
  2. "BET, MTV Take Aim At TV One With Centric Network". Multichannel News. Retrieved October 7, 2017.
  3. "BET, MTVN Unveil Centricl". Multichannel News. Retrieved October 7, 2017.
  4. Flint, Joe (April 24, 2009). "BET to cater to middle-aged blacks with Centric cable channel". Los Angeles Times. ISSN 0458-3035. Retrieved October 8, 2017.
  5. "Centric to Center on African-American Women". Multichannel News. Retrieved October 8, 2017.(subscription required)

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