Bill_shock
Bill shock
Reaction to an excessive cellphone bill
In telecommunications, bill shock is the negative reaction a subscriber can experience if their phone bill has unexpected charges.[citation needed] Bill shock can happen when, for example, a user grossly overuses data applications without an appropriate data plan, or uses a mobile device while roaming (whether domestically or internationally) without understanding the voice or data roaming charges involved.[1]
The use of non-geographic telephone numbers in the United Kingdom has also been a major cause of bill shock. Pollster YouGov found that 49% of mobile users have been surprised to see how much they have been charged for calling non-geographic numbers and 90% believe organisations should make the cost of these calls clearer.[2] According to Ofcom,[3] UK consumers paid around £1.9 billion for calls to non-geographic numbers in 2009.