Elegant_Resorts

Elegant Resorts

Elegant Resorts

Travel agency in the United Kingdom.

Elegant Resorts is a luxury travel retailer based in Chester, UK. The company was founded in 1988 in Chester by Geoff Moss and Barbara Catchpole.[1]

Quick Facts Company type, Industry ...

The company was sold to Al Tayyar, a global travel group, in 2014 for a reported £14.3 million.[2] Al Tayyar is now known as the Seera Group.[3]

Background

Elegant Resorts is located in Cheshire and founded in 1988.

The company was acquired by Thomas Cook Group in April, 2008 for an undisclosed sum.[4] In February 2014, it was sold for £14.3 million to Al Tayyar, a global travel group based in Saudi Arabia.[2] Al Tayyar is now known as the Seera Group.[5]

In 2018, Lisa Fitzell was named as Managing Director for Elegant Resorts. She joined the business with 30 years’ experience in the travel industry, most recently as group managing director of Diethelm Travel’s Asian businesses based in Bangkok.[6]

Recognition

In 2010, Elegant Resorts was recognised by The Sunday Times as the Favourite Luxury Tour Operator in their Travel Reader Awards.[7] In 2011, the company won the Best Small Tour Operator in the UK as part of The Ultratravel 100.[8]

Space Travel

Elegant Resorts was selected by Virgin Galactic in 2007 to sell its space experience, which led to the company becoming the Accredited Space agent for the UK.[9][10]

References

  1. [1]
    "About". Elegant Resorts. Retrieved 12 March 2014.
  2. [2]
    "Thomas Cook Group has sold luxury tour operator Elegant Resorts for £14.3 million". TTG Digital. Retrieved 12 March 2014.
  3. [3]
    "Al Tayyar Travel Group becomes Seera Group following rebrand". Breaking Travel News.
  4. [4]
    Weekly, Travel. "Thomas Cook Group acquires Elegant Resorts". Travel Weekly. Retrieved 17 February 2021.
  5. [5]
    "Al Tayyar Travel Group becomes Seera Group following rebrand". Breaking Travel News.
  6. [6]
    "Elegant Resorts names Lisa Fitzell as managing director". Travel Weekly.
  7. [7]
    "Elegant Resorts scoops title". Chester Chronicle. Retrieved 12 March 2014.
  8. [8]
    "The Ultratravel 100: the results in full". Telegraph. Retrieved 12 March 2014.
  9. [9]
    "Elegant Resorts prepares to sell Virgin Galactic space flights". Travel Weekly. Retrieved 12 March 2014.
  10. [10]
    "Space Holidays With Virgin Galactic". Air News Times. Retrieved 12 March 2014.
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