Folio_(magazine)
Folio (magazine)
Trade magazine about magazines
Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, was a trade magazine for the magazine industry.[2][3][4][5] The magazine was established in 1972 and became known as "the bible of the magazine publishing industry".[6]
Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer's guide for publishers.[1]
The publishers of Folio also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame.