Genertel is an Italian insurance company based in Trieste, Italy. It's the first online insurance company in Italy.^[1]
Part of the Generali Group since its foundation, from 2013 Genertel has been headed by Generali Italia.^[2]

Genertel was founded in Trieste in July 1994; it is the first company in Italy to provide financial services by telephone.^[1][3]
In 1998 only five insurance companies were authorized to operate by telephone in Italy; among these, Genertel was the first in terms of premium amount^[4] and number of customers (more than 100,000).^[5]
In 1999 Genertel was the first direct insurance in Italy to offer the possibility of taking out policies on the Internet.^[1]
In 2005 Davide Passero became CEO of Genertel for almost a decade, until 2014 when he joined Alleanza Assicurazioni.^[6]

In June 2009, Generali Italia launched Genertellife, the first online life insurance company in Italy, as an extension of Genertel.^[7]

In 2014 there is a change at the top, Passero leaves the management of the company to Manlio Lostuzzi.^[8][9]

In 2019, Genertel was authorized by IVASS (Institute for the Supervision of Insurance) to operate also in the credit sector, where the company aims at the sector of the salary- or pension-backed loans.^[10]

On 1 September 2019 Maurizio Pescarini became CEO.^[11]

In 2020, to counter the emergency linked to the COVID-19 pandemic, Genertel launches "Genertel Everywhere" a completely remote contact center available 24 hours a day.^[12][13][14]

On 28 March 2023 IVASS authorized the merger between Genertel and Cattolica Assicurazioni. The latter was incorporated assuming the definitive name of Genertel S.p.A. on July 1, 2023.^[15]

On 21 May 2024, Giacomo Trovato became CEO and general manager.^[16]