Hyundai_Xcent

Hyundai Xcent

Hyundai Xcent

Motor vehicle


The Hyundai Xcent is a subcompact car produced by the South Korean manufacturer Hyundai. Based on the Hyundai Grand i10, the Xcent is a sedan manufactured by Hyundai Motor India Limited in Chennai.[1][2] The Xcent was launched on 12 March 2014, being conceived to fit in the popular sub-4 metre sedan segment in India which emerged after the government imposed larger tax for cars longer than 4,000 mm (157.5 in) in length.[2][3] It is also sold in markets outside India as the Hyundai Grand i10 Sedan.[4]

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Marketing

In September 2014, Indian actor Shah Rukh Khan signed with Hyundai Motors India to be the brand ambassador for the Xcent.[5][6]

Discontinuation

In June 2019, Hyundai Motor India confirmed that the production of the Xcent would be discontinued by 2020 in India, the reason being that the Xcent nameplate was being used for taxi purposes. The Xcent would be replaced by the Hyundai Aura in 2020. The Xcent would be sold alongside the Aura as a fleet sales only.


References

  1. Banergi, Sumant (2014-02-04). "Hyundai launches compact sedan Xcent; diesel, petrol variants in market by March". Hindustan Times. Archived from the original on 2014-02-07. Retrieved 2014-02-07.
  2. Chauhan, Chanchal Pal (2014-02-05). "Hyundai joins compact sedan race with Xcent in muted Indian market". The Economic Times. Retrieved 2014-02-07.
  3. "Shah Rukh Khan as brand ambassador for Hyundai Xcent in India". CarAndMe.com. Archived from the original on 2015-06-22. Retrieved 2014-09-25.
  4. "Shah Rukh Khan roped in as brand ambassador for Hyundai Xcent". ZigWheels.com. 2014-09-18. Retrieved 2014-09-25.

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