iFood is a Brazilian online food ordering and food delivery platform, operating in Brazil and Colombia. The company holds over 80% market share of the food delivery sector in Brazil.^[1] It is owned by Dutch-based Prosus (part of Naspers) and its Brazilian investment firm Movile.^[2]

It merged its businesses in Argentina and Colombia with rivals PedidosYa in August 2018 and Domicilios.com in March 2021 respectively, brands of Delivery Hero which is also owned by Prosus.^[3][4] It operated as SinDelantal in Mexico until December 2020.^[5]

Currently, iFood holds 83% of the meal delivery market in Brazil^[6][7] and is the subject of proceedings by CADE.^[8][9][10] A survey by the Brazilian Association of Bars and Restaurants (ABRASEL) pointed out that orders made by the platform are on average 17.5% more expensive for the consumer, compared to the same order made directly at the restaurant.^[11]

iFood was founded in 2011 by Patrick Sigrist, Guilherme Bonifacio, Eduardo Baer and Felipe Fioravante.^[12][13] Movile owns iFood as a subsidiary, with Just Eat owning a 33% stake in iFood until 2022.^[13] Naspers provided funding when iFood had just started.^[13]

It serves customers in Brazil and Mexico.^{[14][contradictory]} It connected 15,000 restaurants to customers who collectively placed four million orders every month in 2018.^[14] iFood had £123.8m in sales, making it 16 times larger than the next largest delivery company in the region in 2018.^[13] iFood has 80% of the market share in Brazil of food deliveries and according to the book Business Despite Borders, "iFood became a synonym of food delivery in Brazil."^[14]

In August 2018, PedidosYa acquired the Argentinian business.^[15][16] In March 2021, the merger of the Colombian subsidiary with PedidosYa was approved.^[17]

In September, it acquired the São Paulo startup SiteMercado, an e-commerce platform focused on markets and grocery stores which it has partnered with since 2019.^[18][19]

On 19 August 2022, Just Eat Takeaway.com sold its 33% stake in iFood to Prosus for €1.8 billion.^[20][21] This follows years of talks of Just Eat Takeaway selling their share in the company since 2020.^[22]

On 21 November 2022 iFood ended operations in Colombia,^[23] the decision was a business strategy due to the moment in the capital market.

iFood broke sales records during the FIFA World Cup in Qatar, where more than 8 million orders were placed on the app over the weekend of December 2-4, the best mark in 2022. Thus, the first weekend of December not only had the most orders in 2022, but also surpassed the weekends of 2021.^[24]