MX_Player

MX Player

MX Player

Indian VOD service

MX Player is an Indian video streaming and video on demand platform, developed by MX Media & Entertainment. The platform currently operates on an ad-supported model.

Quick Facts Type of business, Type of site ...

In 2018, Times Internet acquired a majority stake in MX Player for $140 million.[1]

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.[2][3]

History

Video player

MX Player was launched as a video player on 18 July 2011. It featured subtitle support and offline video viewing capabilities.

OTT platform

On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It has also licensed contents from various Indian and International studios including FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, Sony Entertainment and Sun TV Network.[4][5] In 2020, it tied up with Ullu App for adult content.[6]

International expansion

Initially available only in India, in March 2020, MX Player announced the launch of its OTT service internationally to selected markets, including the United States, United Kingdom, Australia, New Zealand, Pakistan, Bangladesh and Nepal.[7] Elsewhere, it is still a video player.

Acquisition by Amazon

In February 2023, it was reported that Amazon was in talks to acquire MX Player as part of a broader effort to expand its presence in the Indian entertainment market.[8]

Amazon acquired the company in June 2024, at less than $100 million.[9]

List of original shows

More information Year, Title ...

MX TakaTak

Main article: MX TakaTak

In July 2020, MX Player launched the short video app MX TakaTak.[17][18] As of 24 March 2021, the app has more than 100 million active users.[citation needed] MX Takatak to merge with ShareChat's Moj to create India's largest short video platform [19]

References

  1. [1]
    "India's Times Internet buys popular video app MX Player for $140M to get into streaming". TechCrunch. Retrieved 27 June 2020.
  2. [2]
    "Tencent leads $111M investment in India's video streaming service MX Player". TechCrunch. Retrieved 30 June 2020.[permanent dead link]
  3. [3]
    "Deal Street: Tencent Enters India's Video Streaming Space With $110-Million Investment". BloombergQuint. 4 November 2019. Retrieved 30 June 2020.
  4. [4]
    "MX Player inks content deal with Paramount Pictures and Sony Pictures Television India". @businessline. 6 April 2020. Retrieved 30 June 2020.
  5. [5]
    Bhushan, Nyay (31 October 2019). "China's Tencent, India's Times Internet Lead $110M Investment in Indian Streamer MX Player". The Hollywood Reporter. Retrieved 3 November 2020.
  6. [6]
    "ओटीटी पर शुरू हुई एडल्ट कंटेंट की जंग, जी5 से मुकाबला करने को एमएक्स प्लेयर ने मिलाया उल्लू से हाथ". Amar Ujala (in Hindi).
  7. [7]
    "India's MX Player expands to US, UK and other markets in international push". finance.yahoo.com. 26 March 2020. Retrieved 30 June 2020.
  8. [8]
    Singh, Manish (10 February 2023). "Amazon in talks to buy Indian video giant MX Player". TechCrunch. Retrieved 13 February 2023.
  9. [9]
    Singh, Manish (6 June 2024). "Amazon buys Indian video streaming service MX Player". TechCrunch. Retrieved 8 June 2024.
  10. [10]
    MX Player launches the trailer of f*ck buddies - Mumbai Live
  11. [11]
    "Teaser of 'Queen' released: Web series on Jayalalithaa starring Ramya Krishnan". www.thenewsminute.com. 1 December 2019. Retrieved 18 May 2020.
  12. [12]
    "If you haven't seen MX Player's 'Bhaukaal' yet, here are 4 reasons that will make you binge-watch the series now!". The Economic Times.
  13. [13]
    "All You Need To Know About Swwapnil Joshi and Tejaswini Pandit's Samantar – Times of India". The Times of India. 11 March 2020. Retrieved 31 March 2020.
  14. [14]
    "Dangerous trailer: Bipasha Basu and Karan Singh Grover reunite for a sleek thriller". 6 August 2020.
  15. [15]
    "Aashram trailer: Bobby Deol plays a spiritual leader who veers between 'aastha' and 'apraadh' in Prakash Jha's new series". Hindustan Times. 17 August 2020.
  16. [16]
    "Chhatrasal trailer out. Ashutosh Rana, Jitin Gulati's web series to premiere on July 29". India Today. 21 July 2021. Retrieved 12 August 2021.
  17. [17]
    Mittal, Aarzoo (9 July 2020). "Tencent-backed MX Player launches short video app MX TakaTak". Entrackr. Retrieved 24 January 2021.
  18. [18]
    "What is TakaTak? Know all about it". The Economic Times. Retrieved 24 January 2021.
  19. [19]
    "MX Takatak to merge with ShareChat's Moj to create India's largest short video platform". The Economic Times.
Share this article:

This article uses material from the Wikipedia article MX_Player, and is written by contributors. Text is available under a CC BY-SA 4.0 International License; additional terms may apply. Images, videos and audio are available under their respective licenses.