Mavin_Records

Mavin Records

Mavin Records

Nigerian record label

Mavin Records (also known as the Supreme Mavin Dynasty)[1] is a Nigerian corporation and record label founded by record producer and recording artist Don Jazzy on 8 May 2012. The label's inception came to fruition following the closure of Mo' Hits Records, a record label owned by the aforementioned producer and D'banj.[2] The label is home to recording artists such as Rema, Ayra Starr, Crayon, Johnny Drille, Ladipoe, Magixx, Boy Spyce, Bayanni, and Lifesize Teddy. It also houses producers such as Jazzy himself, Altims, London, Baby Fresh, and Andre Vibez.[3][4] In 2014, DJ Big N became the label's official disc jockey.[5] Tiwa Savage, Wande Coal, Reekado Banks and Iyanya were all formerly signed to the label.[6] On 8 May 2012, the label released its compilation album Solar Plexus.[7] In January 2019, Mavin Records secured a multi-million dollars investment from Kupanda Holdings, a subsidiary of Kupanda Capital and TPG Growth.[8]

Quick Facts Company type, Industry ...

In 2020, Billboard Magazine named Mavin's as one of the Gatekeepers of the Nigerian music industry.[9]

History

Signings, website launch, endorsements, and musical releases

Mavin Records started as a result of D'banj's departure from Mo' Hits. Prior to commenting on D'banj's exit from Mo' Hits, there were allegations that D'banj signed over Mo' Hits to Don Jazzy.[10] In an interview with Sunday Punch, Don Jazzy addressed D'banj's departure from Mo Hits, saying, "We were working together, and all was going well." It got to a point where I looked at the situation and we both decided that it was not working, and we had to move on. Don Jazzy alluded to being hesitant about a name change.[11] According to BellaNaija, the term "Mavin" describes someone who is gifted and skilled in any field.[12] Upon establishing the rebranded record label, Don Jazzy said he sees Mavin Records as the powerhouse of music in Africa in the shortest possible time.[12] After rebranding Mo' Hits to Mavin, Don Jazzy signed Nigerian singer Tiwa Savage. Pulse Nigeria reported that Jazzy admires the singer's work ethic and drive.[13] Pulse Nigeria also reported that Mavin Records signed producers Aluko "Altims" Timothy and Sunday "BabyFresh" Enejere.[14]

On May 7, 2012, the record label launched its official website and the Mavin league, a social networking site designed to cater to their fans worldwide.[15][16] Don Jazzy signed endorsement deals with Samsung and Loya Milk after establishing the label, and Tiwa Savage also signed an endorsement deal with Pepsi. Within a year of becoming a revamped brand, the record label released "Take Banana" and "Oma Ga" as singles from its debut compilation album, Solar Plexus.[17][18] In February 2014, Don Jazzy signed Di'Ja, Reekado Banks and Korede Bello to Mavin Records a week after each other.[19] On May 1, 2014, Mavin Records released the hit single "Dorobucci" to critical acclaim.[20] On February 25, 2015, Don Jazzy and Tiwa Savage both signed endorsement deals with Konga.com.[17] On October 31, 2016, several media outlets in Nigeria reported that Iyanya signed a record deal with Mavin Records. Both Iyanya and Don Jazzy confirmed the report on Instagram.[21] On February 28, 2017, Don Jazzy announced the signings of Johnny Drille, Ladipoe and DNA to Mavin Records.[22] In March 2019, he also announced the signing of Rema to Mavin.[23] On May 31, Mavin unveiled the signing of Crayon.[24] The next day, the record label released the collaborative single "All is in Order."[25] On January 21, 2021, the label unveiled the signing of Ayra Starr.[26]

Departures

Wande Coal and IP theft controversy

Reports about Wande Coal's departure surfaced after he released and promoted the single "Kilaju" without the support of Mavin Records.[27] On 5 November 2013, Wande Coal released a song titled "Baby Face" and said Shizzi produced it for him. Subsequently, Don Jazzy went on Twitter and accused Coal of intellectual property theft.[28] He uploaded a studio demo of "Baby Face," which was supposedly recorded the previous year. Wande Coal tweeted several times, debunking Jazzy's allegations.[28] He also tweeted a link to the "original" studio version of the song.[28] Entertainment lawyer Demilade Olaosun spoke to Premium Times newspaper about intellectual property (IP). He said the song is a property of Mavin Records since it was produced, arranged and voiced by an official of the label.[28] The lawyer also stated that since Wande Coal's recording contract was not made available to the public, speculations cannot be made about the IP of the recording sound.[28] On 7 November 2013, Mavin Records sent out a press release officially announcing Wande Coal's departure. The press release came shortly after the Twitter feud between Don Jazzy and Wande Coal.[28]

Iyanya, Reekado Banks and Tiwa Savage

In a radio interview with Beat FM in February 2018, Iyanya announced his exit from Mavin Records, saying, "I'm now signed to Temple Music, but I'm a Mavin for life. It was not a beef. I was there, and it was time to move on".[29] On 7 December 2018, Reekado Banks announced his departure from Mavin Records after 5 years and launching of his independent outfit banks music on Instagram.[30] In May 2019, Universal Music Group announced the signing of Tiwa Savage.[31] During said announcement, it was revealed that Savage left Mavin Records.[31] Don Jazzy congratulated Savage on her UMG signing and said she will forever be remembered at Mavin.[32]

Accolades

Mavin Records was nominated for Best Record Label of the Year at the 2013 City People Entertainment Awards.[33] The label won the aforementioned category at the 2014 City People Entertainment Awards.[34]

More information Year, Awards ceremony ...

Artists

Current acts

More information Act, Year signed ...

Former acts

More information Act, Year signed ...

Producers

Current producers

  • Don Jazzy
  • Altims
  • Babyfresh
  • London
  • Andre Vibez

DJ's

Discography

Albums

More information Artist, Album ...

Singles

More information Artist, Title ...

Labels

Mavin Records owns, or has a joint share in, many of the record labels listed here.

Notes

  1. Although Godywn worked with Don Jazzy and Di'Ja, he is not signed to Mavin Records.[36]

References

  1. [1]
    Akan, Joey (28 February 2015). "See new photos of Don Jazzy, Tiwa Savage, Dr Sid, D'Prince, Reekado Banks, Korede Bello, Di'Ja, CéDric Kazoyulo". Pulse. Retrieved 7 January 2017.
  2. [2]
    "D'Banj, Don Jazzy split". Daily Times Nigeria.
  3. [3]
    "About - Mavin Records". Mavin Records. Retrieved 17 October 2013.
  4. [4]
    "Mavin Records signs new producers, songwriters". The Guardian Nigeria News - Nigeria and World News. 1 October 2022. Retrieved 19 October 2022.
  5. [5]
    "Let's introduce you to Mavin Records official DJ, Big N". Nigeria Entertainment Today. 20 February 2015. Archived from the original on 14 August 2015. Retrieved 7 January 2017.
  6. [6]
    "Wande Coal leaves Mavin Records". 36NG. Retrieved 17 October 2013.
  7. [7]
    "Solar Plexus by Various Artists". iTunes. Retrieved 17 October 2013.
  8. [8]
    Ingram, Tim (30 January 2019). "NIGERIA'S MAVIN RECORDS SECURES MULTI-MILLION DOLLAR INVESTMENT FROM KUPANDA HOLDINGS". Music Business Worldwide. Retrieved 6 February 2019.
  9. [9]
    Cirisano, Tatiana. "The Gatekeepers". Billboard. p. 3. Archived from the original on 3 June 2020. Retrieved 17 December 2023.
  10. [10]
    "Don Jazzy Presents- MAVIN Records, Signs On Tiwa Savage!". PulseNigeria. Archived from the original on 19 October 2013. Retrieved 18 October 2013.
  11. [11]
    "Mavin Records Is Not A New Label Its Mo'Hits Re-branded!". PulseNigeria. Archived from the original on 19 October 2013. Retrieved 18 October 2013.
  12. [12]
    "BN Exclusive: From Mo'Hits to Mavin Records! The New Music PowerHouse Label – Don Jazzy, Tiwa Savage, Dr SID, Wande Coal & D'Prince". Bellanaija. Retrieved 18 October 2013.
  13. [13]
    "Mavins- Don Jazzy And Tiwa Savage, More Than A Record Deal???". Pulse Nigeria. Archived from the original on 19 October 2013. Retrieved 18 October 2013.
  14. [14]
    "MAVIN Records Take On Two New Producers". Pulse Nigeria. Archived from the original on 19 October 2013. Retrieved 18 October 2013.
  15. [15]
    "At Last, Don Jazzy unveils own record label". Vanguardngr.com.
  16. [16]
    "Don jazzy launches Social Networking Website". BusinessDayOnline. Archived from the original on 12 May 2012. Retrieved 13 May 2012.
  17. [17]
    "It's Already a Year? Don Jazzy's Mavin Records turns One". Bellanaija. Retrieved 18 October 2013.
  18. [18]
    "Nigeria: Don Jazzy's Mavin Records Is One". Allafrica. Retrieved 18 October 2013.
  19. [19]
  20. [20]
    "Dorobucci (feat. Don Jazzy, Dr. Sid, Tiwa Savage, Reekado Banks, Di'Ja, Korede Bello & D'Prince) - Single". iTunes. 1 May 2014. Retrieved 25 July 2014.
  21. [21]
    "Iyanya dumps label for Mavin". Vanguard. 31 October 2016. Retrieved 7 January 2017.
  22. [22]
    Johnson, Ayodele (28 February 2017). "Mavin's boss signs Johnny Drille, Poe, DNA Twins to record label".
  23. [23]
    Ohunyon, Ehis (23 March 2019). "Don Jazzy announces the signing of a new artist to Mavin Records". Pulse Nigeria. Retrieved 23 March 2019.
  24. [24]
    "PULSE EXCLUSIVE: MAVIN unveils new artist, Crayon". Pulse Nigeria. 31 May 2019. Retrieved 1 June 2019.
  25. [25]
    "Exclusive: Mavins - 'All Is In Order' ft Don Jazzy, Korede Bello, DNA, Crayon, Rema [Video]". Pulse Nigeria. 31 May 2019. Retrieved 1 June 2019.
  26. [26]
    "10 interesting things about Ayra Starr - Mavin Record 'Away' singer". BBC News Pidgin. Retrieved 30 January 2021.
  27. [27]
    "Wande Coal part ways with Mavin Records?". tooxlcusive. Retrieved 18 October 2013.
  28. [28]
    "Mavin announces Wande Coal's departure amidst furore over intellectual property rights". Premium Times. 7 November 2013. Retrieved 18 November 2013.
  29. [29]
    Augoye, Jayne (7 February 2018). "Singer Iyanya confirms exit from Mavin Records". Premium Times. Retrieved 6 February 2019.
  30. [30]
    "Reekado Banks quits Mavin Records". Vanguard. 7 December 2018. Retrieved 6 February 2019.
  31. [31]
    Murray Stassen (2 May 2019). "TIWA SAVAGE, ONE OF AFRICA'S BIGGEST STARS, SIGNS EXCLUSIVE GLOBAL DEAL WITH UNIVERSAL MUSIC GROUP". Music Business Worldwide. Retrieved 3 May 2019.
  32. [32]
    "Don Jazzy Pens Touching Tribute As Tiwa Savage Departs Mavins For Universal Music Group". Sahara Reporters. 2 May 2019. Retrieved 3 May 2019.
  33. [33]
    Aiki, Damilare (19 June 2013). "Ice Prince, Omotola Jalade-Ekeinde, Sarkodie, Nse Ikpe-Etim, Yvonne Okoro, Tonto Dikeh & BellaNaija Nominated for the 2013 City People Entertainment Awards - See the Full List". Bellanaija. Retrieved 19 December 2013.
  34. [34]
    Jasanya, Olamide (24 June 2014). "Who won what at City People Entertainment Awards 2014". thenet.ng. Nigerian Entertainment Today. Archived from the original on 28 June 2014. Retrieved 30 June 2014.
  35. [35]
    Efagene, Oke (20 December 2013). "It's here! Dr Sid releases new album 'SIDUCTION'". YNaija. Retrieved 24 March 2014.
  36. [36]
    "MAVIN RECORDS PRESENT: GodWyn Ft. Di'Ja – Promise". 360nobs. Retrieved 18 April 2015.
  37. [37]
    "Don Jazzy signs record deal with D'Prince's Jonzing World". Vanguard News. 23 March 2019. Retrieved 9 July 2021.
  38. [38]
    "Baby Fresh Launches New Label Under Mavin Records + New Artiste". NotjustOk. 31 May 2019. Retrieved 9 July 2021.

Notes
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