Primera Plana was a weekly glossy political, cultural and current affairs magazine published in Buenos Aires, Argentina, between 1962 and 1973. The magazine was very influential in shaping the journalism tradition in the country.^[1][2]

Primera Plana was created in 1962 by Jacobo Timerman.^[1][3] The magazine modeled on Newsweek and Time magazines.^[3][4] It was founded to support for the supposedly liberal wing of the military forces.^[1] The headquarters of the magazine was in Buenos Aires.^[5]

The magazine was published on a weekly basis^[6] and featured articles on culture and current affairs.^[7] The weekly had a nationalist stance.^[7] It also supported for cultural nationalism and modernization as well as political authoritarianism.^[1]

It was the first magazine to publish the comic strip Mafalda.^[3] Mafalda, produced by Joaquin Salvador Lavado, was first published in the magazine on 29 September 1964.^[8][9] Primera Plana was also the first magazine in Argentine which published a list of best-selling books.^[1][10] In June 1964 the magazine initiated an annual literary prize.^[7] In 1967 Daniel Moyano's novel El Oscuro won the prize.^[11]

Peruvian novelist Mario Vargas Llosa was the Lima correspondent of Primera Plana.^[12] Argentine author Tomas Eloy Martinez was one of the editors-in-chief of the magazine.^[12]

During its existence Primera Plana was closed down by military government several times.^[7] In 1971 Juan Perón acquired the magazine when he was in exile in Spain.^[3] It ceased publication in 1973.