South_African_Audience_Research_Foundation
South African Audience Research Foundation
Research organization
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.[1]
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It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).[1][2][3]
It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).[6]