WAMPAS_Baby_Stars

WAMPAS Baby Stars

WAMPAS Baby Stars

Western Association of Motion Picture Advertisers promotion

The WAMPAS Baby Stars was a promotional campaign sponsored by the United States Western Association of Motion Picture Advertisers, which honored 13 (15 in 1932) young actresses each year whom they believed to be on the threshold of movie stardom. The campaign ran from 1922 to 1934, except for 1930 and 1933.

The "WAMPAS Baby Stars" of 1932. Rear row: Toshia Mori, Boots Mallory, Ruth Hall, Gloria Stuart, Patricia Ellis, Ginger Rogers, Lilian Bond, Evalyn Knapp, Marian Shockley. Front row: Dorothy Wilson, Mary Carlisle, Lona Andre, Eleanor Holm, Dorothy Layton (June Clyde is not pictured).

Most failed to live up to their promotion. However, a small number of the selections went on to become major movie stars: Colleen Moore (1922), Jobyna Ralston (1923), Clara Bow (1924), Janet Gaynor (1926), Fay Wray (1926), Dolores del Rio (1926), Dolores Costello (1926), Mary Astor (1926), Joan Crawford (1926), Loretta Young (1929), Jean Arthur (1929), Joan Blondell (1931) and Ginger Rogers (1932). Gaynor, Astor, Crawford, Young and Rogers all were awarded the Academy Award for Best Actress during their careers, with Gaynor receiving the first one during the first year of the award's existence.

Clara Bow was a Silent era star known as The It Girl. She was Hollywood's greatest female draw at her peak, but her career predated the Academy Awards. Arthur and Blondell had long and fruitful careers in Hollywood, the former as a lead actress, the latter usually in supporting roles after the Pre-Code era.

Others with significant Hollywood careers included Evelyn Brent (1923), Joyce Compton (1926), Lupe Velez (1928), Constance Cummings (1931, who decamped to England), Frances Dee (1931), and Gloria Stuart (1932, whose career revived in the 1990s and she received a nomination as Best Supporting Actress for her role in Titanic).

Overview

WAMPAS Baby Stars of 1925.
1922—1935

The WAMPAS Baby Stars campaign began in 1922. Every year, publicists chose a group of young actresses who were under contract at major studios that they felt were on the threshold of stardom. Awardees were honored at a party called the "WAMPAS Frolic" and were given extensive media coverage. The awards were not given in 1930 and 1933 due to objections from independent film studios.[1] When the campaign was revived in 1934, freelance actresses, along with studio contract players, were included as the chosen "Baby Stars".[2] The campaign was discarded in 1935, after which the Western Association of Motion Picture Advertisers disbanded.[2]

1956

In 1956, a group of veteran stars, among them 1932 WAMPAS Baby Star Ginger Rogers, chose a group of young actresses supposed to be known as The Wampas Baby Stars of 1956.[3] However, since the Western Association of Motion Picture Advertisers no longer existed, the idea fizzled. The selection took place nevertheless, and 15 "babies" were chosen: Phyllis Applegate, Roxanne Arlen, Jolene Brand, Donna Cooke, Barbara Huffman (later known as Barbara Eden), Jewell Lain, Barbara Marks[3][4], Lita Milan, Norma Nilsson, Ina Poindexter, Violet Rensin, Dawn Richard, and Delfin Thursday.[5]

Last

The last surviving original WAMPAS Baby Star, Mary Carlisle, died at the age of 104 on August 1, 2018.[6]

List

Key
‡ Denotes actress born outside the United States

1922

More information Actress, Lifespan ...

1923

More information Actress, Lifespan ...

1924

More information Actress, Lifespan ...

1925

More information Actress, Lifespan ...

1926

More information Actress, Lifespan ...

1927

More information Actress, Lifespan ...

1928

More information Actress, Lifespan ...

1929

More information Actress, Lifespan ...

1931

More information Actress, Lifespan ...

1932

More information Actress, Lifespan ...

1934

WAMPAS Baby Stars 1934

From hundreds of entrants, thirty-eight actresses paraded, and thirteen were chosen, by more than 100 Hollywood press agents at The Writers' Club, in Hollywood, California, to comprise the 1934 edition of the Wampas Baby stars.[106]

More information Actress, Lifespan ...

References

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    Bettmann (November 1, 1955). "Wampas Baby Stars of 1956". Getty Images. Hollywood, California. Retrieved 19 July 2023. Wampas Baby Stars of 1956 pose after their selection as winners of the annual contest in Hollywood. From left: Fay Spain, 21, Phoenix, Arizona; Barbara Huffman, 21, Tucson, Arizona; Violet Rensing, 24, Berlin, Germany; Dawn Richard, 18, Los Angeles, California; Donna Cook, 18, Los Angeles, California; Norma Nillson, 18, Los Angeles, California; Ina Poindexter, 23, Covington, Tenn.; Phyllis Applegate, 22, Los Angeles; Del-Fin Thursday, 20, Honolulu; Jolene Brand, 21, Baldwin park, California; Roxanne Arlen, 21, Detroit, Michigan; Lita Milan, 21, Detroit, Michigan; Jewell Lain, 24, Indianapolis, Indiana; Doreen Stevens, 21, Atlantic City, New Jersey, and Barbara Marks, 22, San Diego, California.
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    Bettmann (January 1, 1956). "Winners Of Wampas Baby Stars Of 1956". Getty Images. Retrieved 19 July 2023. Left to right, front row, are Dawn Richard, 18, Los Angeles; Doreen Stevens, 21, Atlantic City, New Jersey; Barbara Marks, 22, San Diego; Second Row, Barbara Huffman, 21, Tucson; Jewell Lain, 24, Indianapolis; Fay Spain, 21, Phoenix; Jolene Brand, 21, Baldwin Park; Lita Milan, 21, New York; Third Row, Violet Rensing, 24, Berlin, Germany; Donna Cooke, 19, Los Angeles; Norma Nillson, 18, Los Angeles; Roxanne Arlen, 21, Detroit; Rear, Del-Fin Thursday, 20, Honolulu; Phyllis Applegate, 22, Los Angeles; and Ina Poindexter, 23, Covington, Tennessee.
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Works cited

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