Whip_Media

Whip Media

Whip Media

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Whip Media Group is a private American company selling enterprise software for content distribution, as well as TV- and film-related user data. It operates physical offices in the US, the UK, and the EU.

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Background

Whip Media Group is the result of a merger of TV Time, a tracking platform for user data about TV shows and films, and Mediamorph, a data tracking and content distribution company operating in the video on demand market. It was founded following the former's acquisition of the latter in October 2019. As of its founding its CEO was Richard Rosenblatt.[1][2]

Whip Media Group also operates TheTVDB, a user-generated TV show database.[3]

As of January 2020 the company employed 155 people.[4]

Carol Hanley was named CEO in June 2023, replacing Richard Rosenblatt.[5]

Funding

In January 2020 Whip Media raised $50 million from Eminence Capital and Raine Ventures, making the total amount of money raised by the company to $115 million at time of this deal.[3]

References

  1. [1]
    Spangler, Todd (October 15, 2019). "TV Time Acquires Mediamorph, Merging TV and Film Analytics With Content Distribution (EXCLUSIVE)". Variety.
  2. [2]
    Spangler, Todd (January 29, 2020). "Analytics Firm Whip Media Banks $50 Million, Promises New Tools for Valuing Content-Licensing Deals". Variety.
  3. [3]
    Amore, Samson (January 30, 2020). "Whip Media Raises $50 Million". Los Angeles Business Journal.
  4. [4]
    Perez, Sarah (January 29, 2020). "Whip Media Group, parent to TV show tracking app TV Time, raises $50M". TechCrunch.
  5. [5]
    Spangler, Todd (June 28, 2023). "Whip Media Names Carol Hanley CEO, Richard Rosenblatt Becomes Executive Chair". Variety.
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