First round

Miroslav Adámek was considered front-runner of the election. Michal Filip and Michaela Blahová were considered his main rivals. Tomáš Goláň was also viewed as a strong candidate.^[15]

Adámek's campaign cost 300,000 CZK. He published a video spot that received mixed responses and had 15 billboards set up. He refused to have meetings with voters.^[16]

Goláň had the most expensive campaign. He had installed 17 billboards and three megaboards. His posters were also on 20 Trolleybuses and three Ticket Autommats. He held summer cinema at Čepkovo.^[16] Goláň himself was very active at social media.^[14]

Blahová focused on personal campaigning and social media. She also had posters at three bigboards, 50 yachts and 12 billboards.^[16]

The first round was held on 18 and 19 May 2018. Michaela Blahová and Tomáš Goláň advanced to second round. Goláň's success was unexpected.^[17] Miroslav Adámek admitted that he feels disappointment with his result but accepts it.^[18] Michaela Blahová stated that her success might be caused by the fact that she was the only female candidate in the election. She noted she will continue personal campaign.^[19] Goláň stated that his advancement to the second round was caused by jis campaign. He noted he will lead more intensive campaign for the second round.^[14] Communist Party candidate Rafaja admitted he is disappointed with the result as he expected that he could advance to the second round.^[20] Aleš Fuksa thanked Pirate Party for its support.^[21]

Second round

Blahová visited bigger towns within the district. It includes Valašské Klobouky, Fryšták or Slušovice. Her campaign was supported by Pavel Fischer. Goláň also led personal campaign in bigger towns. He visited Fryšták, Vizovice, Slušovice, Valašské Klobouky or Zlín. He focused on voters of Miroslav Adámek and Aleš Fuksa. Goláň received endorsement from the Pirate Party.^[22] He launched second phase of his campaign on 24 May when he campaigned in Zlín. He concluded his campaign on 25 May when he met citizens at Baťa's institute.^[23]

Second round was held on 25 and 26 May 2018. First preliminary results showed candidates tied but Goláň started leading when more votes were counted. Goláň's supporters started celebrating when 70% of votes were counted and Goláň was leading. He eventually received 5,991 votes while Blahová only 5,148.^[24]

Campaign finances