A 3D billboard is a modern way of advertising that utilizes the 'Naked eye' 3D image technology to create an optical illusion for the viewer. The subject on the billboard projects out and the viewer feels that the subject is coming out of the screen. This can seize the attention of pedestrians, as it can also make them engage and interact with the subject on the billboard.

Companies have already initiated the use of 3D billboards to bring out their brands from conventional flat screens to the visual real world. Since this mode of advertising is interactive, it also encourages the viewers to google and search more for the company's brand.^{[1][2][3][4][5][6][7]}