Abacus_Data

Abacus Data

Abacus Data

Canadian polling and market research firm

Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,[1] soon after its founder and chairman David Coletto graduated from the University of Calgary with a PhD in political science.[2]

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The company's surveys and political opinion polls are sometimes cited in Canadian news media, including The Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4]

In 2013, Bruce Anderson joined Abacus Data as chairman, he stepped down at the end of 2022 and David Coletto has taken over as chairman.[5][6]

During the COVID-19 pandemic, Abacus Data led the Faster Together initiative to conduct market research about vaccine hesitancy and to promote acceptance of COVID-19 vaccines.[7][8]

References

  1. [1]
    Abacus Data Launches Archived January 26, 2012, at the Wayback Machine
  2. [2]
    "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
  3. [3]
    For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012. An Abacus Data Internet survey of 1,000 respondents…
  4. [4]
    For example: Éric Grenier (October 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.
  5. [5]
    Coletto, David (December 13, 2022). "Changes at Abacus Data and spark*advocacy". Abacus Data | Research + Insight. Retrieved May 28, 2023.
  6. [6]
    "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved July 15, 2016.
  7. [7]
    "Home". Faster Together. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
  8. [8]
    Anderson, Bruce (August 11, 2021). "Typical 'vaccine hesitant' person is a 42-year-old Ontario woman who votes Liberal: Abacus polling". Maclean's. Archived from the original on August 17, 2021. Retrieved February 12, 2023.


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