Adam Pritzker (born July 17, 1984) is an American entrepreneur. He is the chairman and CEO of Assembled Brands, a holding company of fashion and lifestyle consumer brands,^[1][2] and was co-founder and chairman of General Assembly, a private school for professional development.^[3][4] In 2018, General Assembly was sold to The Adecco Group for over $400 million.^[5][6]

Pritzker attended San Francisco University High School and Columbia University,^[7] graduating in 2008 with a Bachelor of Arts in anthropology.^[8][9][10] He studied with Jeffrey Sachs at Columbia, and went on to work for him at The Earth Institute.^[11]

Pritzker co-founded the General Assembly in January 2011 with Jake Schwartz, Brad Hargreaves, and Matt Brimer.^[12] Pritzker and his partners started the company as a New York coworking space that offered practical classes on technology, design and entrepreneurship.^[3] The 20,000 square foot space was modeled after a college campus, according to Pritzker.^[3] He served as the chief creative officer, and helped its expansion to eight other locations globally.^[13] He was named to the Inc. (magazine) 30 under 30 list,^[14] and the Forbes magazine 30 under 30 list^[13] for his work at General Assembly. He left his day-to-day job at the business in 2013 but remained chairman until its sale to The Adecco Group.^[8][15]

In 2013, Pritzker co-founded Assembled Brands. In 2016 he made a co-founding investment in the Khaite fashion brand.^{[2][16][1][17]}

In 2021, he was named a trustee of Columbia University.^[18]

In October 2017, Pritzker partnered with Jeffrey Sachs, a development economist at Columbia University, and Daniel Squadron, a former New York state senator, to found Future Now. The group's mission was to promote "America's Goals 2030", a set of national policy priorities, by funding state-level political candidates committed to working toward those goals. The organization's policy agenda is based on the U.N.'s Sustainable Development Goals – a global list of priorities approved in 2015 by the 193 U.N. members.^[19][20][10]

In addition to Future Now, Pritzker and Squadron co-founded the States Project, an advocacy nonprofit organization to win Democratic governing majorities in state legislatures.^[21][22][23]

Pritzker married Sophie McNally in 2016.^[24] He is a fourth-generation member of the Pritzker family, son of John Pritzker and grandson of Jay Pritzker.^[11][25] His uncle, Thomas Pritzker, is the executive chairman of Hyatt Hotels Corporation, and his aunt, Gigi Pritzker, is a film producer. He and his family live in Beverly Hills and Montecito, California.^[26][27]