Aditya_Birla_Fashion_and_Retail

Aditya Birla Fashion and Retail

Aditya Birla Fashion and Retail

Indian clothing retail company


Aditya Birla Fashion and Retail Limited (ABFRL) is an Indian fashion retail company headquartered in Mumbai. It emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), in May 2015. Post consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.[5]

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History

A Pantaloons store in Kolkata.

Madura Garments was established in 1988, acquired by the Aditya Birla Group in 1999 and was renamed Madura Fashion & Lifestyle in 2010.[6][7]

The garment activities of group holding company Aditya Birla Nuvo and another group entity, Madura Garments Lifestyle Retail, would be demerged into listed firm Pantaloons Fashion & Retail Ltd (PFRL) under the scheme of arrangement. Madura owns and retails brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England [5]

In 2012, Aditya Birla Nuvo acquired major stakes in Pantaloons. In 2015, Pantaloons was renamed Aditya Birla Fashion and Retail Ltd. (ABFRL).[8]

Store

As on 31 March 2023, ABFRL has a network of at least 3,977 stores with a presence across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India.[9][10][11]

Operations

ABFRL portfolio includes several brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years.[12] Pantaloons brands caters to men, women and children with a mix of private labels and licensed brands in apparel and accessories.[13]

ABFRL holds online and offline rights to the India network of California-based fashion brand Forever 21. Its International Brands portfolio includes The Collective and select mono-brands such as Simon Carter, Hackett London, Ted Baker, Ralph Lauren, American Eagle, and Fred Perry.[14]

Partnership, Merger & Acquisition

Starting in the 2010s, the company made multiple acquisitions and mergers.[15]

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References

  1. "Aditya Birla Fashion and Retail proposes to raise Rs 500 crore through NCDS". 6 January 2023.
  2. "ABFRL 2023 Report" (PDF). BSE India.
  3. "Pantaloons changes its name to Aditya Birla Fashion and Retail". The Economic Times. Retrieved 23 October 2020.
  4. Agarwal, P. R. Sanjai,Sapna (3 May 2015). "Aditya Birla Group to merge apparel business units". mint.{{cite news}}: CS1 maint: multiple names: authors list (link)
  5. "The Trends" (PDF). abfrl.com.
  6. Tandon, Suneera (10 June 2019). "Aditya Birla Fashion and Retail acquires Jaypore". mint.
  7. Malviya, Sagar (13 August 2022). "Aditya Birla Fashion to now own and operate Reebok stores in select markets". The Economic Times.
  8. "ABFRL ties up with French co Galeries Lafayette". The Times of India. 18 November 2022.

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